TheFrameworks has always combined outstanding creativity with an astute understanding of the practical needs of business. While tactics may change with technology, media and society, the classic virtues of great design and clarity
of thought are still fundamental to successful marketing.
We have built our own framework around these virtues, a framework that underpins every project – not necessarily as a linear process but as an ever-present driving force to ensure we deliver the results our clients need.
We get to grips with our task, researching and questioning, reading and discovering. Many of our brand-focused projects will involve in-depth stakeholder interviews that mean we really get under the skin of a business; in other cases it may simply
be a case of pushing back on a brief to make sure we’ve understood the nuances of the challenge. Either way, a
true understanding is fundamental to our ability to deliver.
We lay the foundations, establishing the language we will use, the tone we will take and the direction we will follow. For some projects this will involve working with our clients to agree a full platform of statements that accurately captures a brand and its goals; in others it may be a case of clarifying a key aspect of creative direction. Getting this foundation right means
delivering not just creative ideas but correct ideas.
We crack it! Inspiration comes in many forms: it may be
a “eureka” moment – an individual spark of enlightenment
that brilliantly encapsulates a campaign theme or a brand direction – or it may be the fruit of extended brainstorming sessions and creative review cycles. The important thing is knowing when to stop: recognising when we’ve found the
big idea we’re searching for.
We breathe life into ideas, delivering them with care and
passion, consistency and power. Our talented copywriters, designers, developers and film-makers transform creative concepts into hard-working assets. And detailed guidelines
and well crafted workforce enablement strategies ensure that the creativity behind our ideas lives on throughout the complex, multi-channel environment that modern marketing inhabits.