Orbel is a new personal alcohol hand gel dispenser to be used by healthcare professionals to help prevent the spread of hospital acquired infections such as MRSA.

TheFrameworks was asked to develop an identity which communicated a series of values, including protection, reliability, uniqueness and innovation. We created a logo that imitated a bacteria being killed, represented by the letters gradually disappearing. We also developed a strong colour palette, which will become synonymous with the product, making it instantly recognisable by its healthcare audience.