As part of ‘The Good Design Plan’, a new three-year national strategy for design by the UK Design Council, leading figures in the design industry offer their definition of good design in a new video.

One of the contributors is Nick Leon, Director of Design London and a client of TheFrameworks. The video (included above) highlights the five objectives for the council:

• Business and public service innovation
• Public and community engagement
• Design skills development
• Design policy and promotion
• Organisational and operational efficiency.