A double shot


The rise in responsive web design was given a caffeine boost when coffee-shop giant Starbucks recently launched its redesigned site.

Anyone surfing the Web with a mobile device knows that a strong cup of coffee is sometimes needed to deal with the slow loading or disfigured appearance of the site they’re trying to use. Responsive web design (a term coined by Ethan Marcotte) recognizes that web developers can no longer simply design for computers. The variety of devices capable of surfing the Web is increasing dramatically with a variety of browser platforms, sizes and functionality.

Gone are the days when a web developer — bleary-eyed and hopped up on caffeine and sugar — could slam down his empty Venti coffee cup and proclaim, “It works on all of our testing PCs, so let’s get this baby launched.” Now teams must design, code and test for numerous varieties of tablets, phones, e-readers and other mobile devices — even televisions surf the Web. Sites must be able to “respond” and adapt properly to whatever web-enabled product a consumer picks up on a Saturday trip to the local electronics superstore.

You can visit popular sites with your various devices to see responsive web design, including The Boston Globe, Spark Box, and Food Sense, or take a look at a gallery of examples. You can view them with a (relatively) modern browser (sorry, Internet Explorer) by resizing your window, making it narrower or wider. It’s a bit like magic, isn’t it?

Here at The Frameworks, we believe responsive website design is key to meeting the needs of our clients. Our web development team continuously monitors and researches advancements in responsive design, and brings forward to our clients opportunities to improve their portfolios.


  • Web development
  • Digital
  • Design