Meet Paul


Monday 13 August 2018 by The Frameworks

We’re very excited to introduce Paul Leone – our new Vice President and Managing Director, now heading up operations for The Frameworks in the US.

To help you get to know him (if you don’t already), we asked Paul a few burning questions. Here’s what he had to say…

Why did you join The Frameworks?

Because of the people. It makes such a difference when you’re surrounded by intelligent, passionate, creative people who are really committed to the job – and each other. That’s what I’ve experienced so far at The Frameworks, and I feel lucky to be part of the team. Terry has clearly built something really special over the years, and helping to shape the future of The Frameworks in the US, and beyond, is such an exciting challenge.

What are your main goals?

The most important thing I can do for the US team is to continue to hire top talent and give them the opportunities to do exceptional work. What I’ve learned in my experience is if you hire great people and put real energy into them, they will make the industry a better place – not just your own business.

I’m also hoping to build on my previous experience, both client and agency-side, to grow great partnerships with clients, old and new – especially here in New York.

What were you doing before?

I’ve worked on the digital side of an event agency, the event side of a digital agency, the creative side of a performance agency, the performance side of a B2B brand – as well as dozens of roles in between.

What’s your proudest professional moment?

I’ve been fortunate enough to work on a lot of great projects for some amazing brands. My early digital work with Nike and, more recently, building SmarterCX for Oracle stand out as real highlights.

In both cases, I was proud of the work. But, what was most memorable was the team. Those projects weren’t easy – there were lots of obstacles, late nights and doubts. But we got through it together. An extra level of effort goes in when you’re working with teammates who genuinely care about the quality of what they’re doing and are focused on a collective goal.

Any pearls of wisdom?

When a client sees the value of true partnership and considers you an extension of their team, it builds trust and results in better work. Always focus on nurturing honest relationships.

I’ve also learned that the best marketing happens when all parts of the digital ecosystem work together. Your UX design needs to be informed by your SEO, your strategy must inform your content creation, and your messaging must be consistent. And don’t forget measurement, analysis and optimization. That’s a given. It can be a challenge for businesses to bring all these specialisms to the table. But, when they do, the results can be seriously impressive.

Tell us something about you that we don’t already know

I’m not afraid to admit that I spend a large proportion of my free time Instagramming on behalf of my dog, Walter. He may be cute, but he sure has an eye for digital strategy – just like his dad.


If you’d like to ask Paul any questions of your own, drop him a line on nyc@theframeworks.com.

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