Genius Sports
Delivering with data, powered by passion

Challenge

Today's fans want to be fully immersed in the game, from how they watch to the communities they build and the bets they place. It's an industry rich with opportunity, all powered by data.

Genius Sports is better positioned than anyone to capitalise on it; it captures and shares every intricate detail of sporting events, from the speed of a ball to the angle of a player's arm. These data points enable broadcasters, streamers, betting companies, teams and sponsors to create richer experiences.

Genius was keen to build on its success with a campaign that would draw attention to its innovative tools and clearly position it at the centre of a thriving ecosystem, shaping the future of fan experiences.

Insight

Our research led us to a clear insight: the way that people engage with sport is changing, as digital technologies enable us to go bigger and deeper with data. Businesses need to capitalise on this, connecting with fans in new ways and bringing live sport's excitement into the future.

We needed to show a diverse set of audiences how Genius can help their content reach and engage the future sports fan. We landed on a concept that matches the scale and confidence of the business: Built on Genius.

This ownable, flexible device forefronts the power of an ecosystem built on data and brought to life by Genius Sports, a rallying cry letting us explore data's ripple effect at every audience touchpoint.

Solution

The visual design demonstrates the variety and impact of Genius's technology and data, while giving people the rush they might feel at a sports event. We created a layered, collage style that captures the scale of data collected and demonstrates the ripple effect within a single graphic. This can be tailored by audience, from player to brand perspective, with the fan at the heart of the action.

We brought it together in a brand film led by a pounding script capturing the blood, sweat and tears of being a sports fan, shot on a dark set with dramatic lighting and slow motion to hone in on each moment. The film recreates the feeling of watching sport, topping off a campaign the client said "went down a storm."

Through our collaboration with The Frameworks, we’re bringing our revolutionary union of data and technology to the broader audience it deserves.

Tom Washington, Marketing Director, Genius Sports