The Frameworks

brings brands to life – and life to brands.

Filter to learn more about our philosophy

Lawrence James's avatar
Lawrence James
Managing Director

Better off alone?

A number of big brands have decided to split or spin off their assets in recent weeks. Lawrence explores the reasons why…


About the potential.

IBM has powered the Wimbledon tennis experience for the last 25 years. We helped celebrate that fact with an exclusive mobile app.

For the newly minted First Names Group, we made a film that truly gave its people the chance to tell their story, in their own words.

“You have to work hard to get your thinking clean, to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs

Meet Lee

The launch of a multi-million dollar business calls for big-impact branding. Where better to make your mark than the Big Apple?

Which @Gillette razor design is better?


Do you have a strategic mind and a creative hand? Are you a stickler for detail and a hound for knowledge? Then you could be the next member of our content and strategy team.

The early 1990s saw global education around conservation begin to change. We helped the WWF provide more food for thought.

Philippa Davies's avatar
Philippa Davies
Creative Content Director

#coffeemorning @macmillancoffee @theframeworks #think

We embarked on a journey with Reeves as we helped the chartered accountants create, launch and live a new brand identity.

Philippa Davies's avatar
Philippa Davies
Creative Content Director

#coffeemorning @macmillancoffee theframeworks #make

Lucy Coffey Avatar
Lucy Coffey
Senior Writer and Editor

Once upon a time…

From John Lewis to Cadbury, brands today really have to earn the attention of consumers. And the best way to do that? Tug at their heartstrings. Lucy explores the concept of storytelling.

To promote a reputational risk tool we’d developed for IBM we wrapped up a serious business message in an eye-catching animation.