The Frameworks

brings brands to life – and life to brands.

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Lawrence James's avatar
Lawrence James
Managing Director

Does your brand need a tagline?

Lawrence believes brands should think twice if they want to employ a tagline – and that truly global brands say it best when they say nothing at all.


Your objectives.

How our award-winning campaign for Durrell Wildlife Conservation Trust put the notion of loneliness to good use.

How an online tool for IBM helps brands protect their reputation in the face of some very modern threats.

“How little do they see what really is, who frame their hasty judgment upon that which seems.”

Daniel Webster

Meet Sergio

When Durrell Wildlife Conservation Trust needed a powerful new identity, a letter from its founder showed the way.

.@lucy_coffey: On the grid: #WCGrid #IBM @WCGrid


We're after an experienced, talented and smart Senior Account Manager to slot into our London studio.

Detailed research – and no small amount of travel – was the key to a bold new identity for IFG International.

We embarked on a journey with Reeves as we helped the chartered accountants create, launch and live a new brand identity.

Sakiko Suga's avatar
Sakiko Suga
Account Manager

Lies, damned lies, and statistics

Despite studying statistics in high school, Sakiko has learned to ignore the odds when tackling her life – but that doesn’t stop her recognising the value in data-based stats.

Building a new brand for Dr Boyd’s cosmetics clinic involved redesigning every piece of client-facing collateral – from stationery to signage.