The Frameworks

brings brands to life – and life to brands.

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Janelle Avatar
Janelle Blasdel
Writer and Editor

Location, location, location – the nature and nurture behind your brand

Where you’re based isn’t everything, but it can definitely help shape your brand – as Janelle explains.

Thinking about a problem in the right way is essential to finding – or creating – a solution.

Following the launch of its go-to-market proposition Together Commerce, Toshiba Global Commerce Solutions needed to unite its employees behind the new brand.

Our e-book for the 2011 IBM Start Summit currently holds our “tightest deadline to date” award.

“How little do they see what really is, who frame their hasty judgment upon that which seems.”

Daniel Webster

Meet Marina

Detailed research – and no small amount of travel – was the key to a bold new identity for IFG International.

location – the nature and nurture behind your brand. #location #brandidentity


Can you get under the skin of brands? Can you see the bigger picture? If so, you could fill this exciting new role.

How a bit of alphabet magic brought real character to a campaign for Raytheon Professional Services.

Drew H Avatar
Drew Heatley
Writer, Editor and Social Media Manager

My team at the bowling. We don't need to #work hard to win this one.

When Toshiba purchased IBM's retail store solutions business it was the beginning of something big.

Drew H Avatar
Drew Heatley
Writer, Editor and Social Media Manager

There are few things more satisfying than a completed to-do list at the end of the week. #work

Dale Smith's avatar
Dale Smith
Head of Production

Keeping up appearances

Dale says that our perception of brands is not always rooted in reality – but he thinks that doesn’t always matter when we decide to buy.

Transport for London boasts some of the strongest non-verbal communications in the world. We’re proud to have played our part.