The business of imagination

Imagination isn’t just for kids – and nor is it an expendable luxury. In today’s climate of rapid transformation, imaginative businesses come out on top. We’ve got the numbers to prove it.

Building on our original research, The business of imagination defines the role imagination plays in a successful business, unpacks four powerful ways B2B leaders can embed it within their culture and processes – and shows just what a difference it can make.

At The Frameworks, we know first-hand how valuable imagination is. We set out to demonstrate it, using real data and insights from today’s business leaders. But the strength of the results surprised even us.

Double down on human ingenuity and create meaningful change in your business.

Why listen to us?

Our core offerings of brand strategy and design, AI implementations and business strategy all rely on a fundamental understanding of imagination, a commitment to creativity and a willingness to be bold.

This is our world. We work with B2B organisations to build brands that balance creative integrity with cold, hard business needs. Every day, we champion the role of imaginative thinking and creative energy as a fundamental driver of business success.

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Want to know more about The business of imagination or The Frameworks before you click? You’re in luck: we love to talk.
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Discover four powerful ways to embed imagination within your culture and processes.
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