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Don't just refresh.


Whatever business or marketing challenge you’re facing, we can face it with you.
In today’s dynamic business climate, you need a partner who can think quickly and creatively, turn your own instincts into viable strategic choices, and grasp the new opportunities technology throws up every day.
Welcome to The Frameworks:

The home of B2B reinvention.

Our work

For more than 30 years, we’ve combined strategy, creativity and technology as we challenge businesses to not just capitalise on opportunities, but identify new ones. To reinvent the way they face the future – and the way they tell that story to the world.
Reinventing possibilities for some of the world’s biggest B2B brands.

Frame of Mind

We’re constantly challenging ourselves – and each other – to think beyond today’s accepted wisdom and define tomorrow’s.
Sophie Meadows

Can our work ever really be “perfect” – and does it matter? Sophie navigates the doubts, debates, tricks and triumphs that make up a standard day in the life of a creative strategist.

Don Hoyt Gorman

AI might seem overwhelming, but we’ve found ways to make it work for our clients and their customers in small-scale creative implementations.