Clarity

Technical offers, complex supply chains and multi-stakeholder audiences – the B2B world is complicated. And we love it. We cut through complexity to uncover powerful propositions that match your goals with your audience’s challenges. Clearly.

Minimalist black outline of two overlapping triangles with rounded corners, each having a small black dot inside every corner, forming an abstract letter A shape.
Related work:
G42

Proximity

AI is changing buyer journeys, making LLMs a major stakeholder. We’ve got the tools and talent to turn this into an opportunity, helping you to show up and stand out where your customers are. To not just join the conversation, but lead it.

Abstract geometric pixel art pattern composed of black and white square blocks on a grid.
Related work:
Brand Proximity

Imagination

Brands need to capture human hearts and minds. There’s no substitute for big, bold ideas, whipsmart messaging and unforgettable digital experiences. Our creativity has been bringing brands to life – and life to brands – for more than three decades.

Black circular monogram logo forming a stylized letter G with geometric, concentric arcs on a white background.
Related work:
Genius Sports

Empathy

Every B2B challenge is really about people. No matter how complex or technical it is on paper, we never lose sight of your audience. What speaks to them. What worries them. What matters most to them. Then, we design experiences to reach them.

Abstract curved black and dark gray swoosh graphic on a white background
Related work:
Wates

Momentum

The rules are changing every day; there’s no final destination. Just a steady rise in pressure to move people, products and, above all, the needle. We’ll never stop using human and technological innovation to move your business forward.

Minimalist black and white illustration of an open container with heart-shaped eyes on the lid, overflowing with gray geometric debris.
Related work:
UST

Brand Proximity

Show up and stand out in AI search.

If you want buyers to choose you, you have to show up when they need you – and demonstrate what you're capable of. Discover a managed service that gets you closer to the people who matter.

Explore Brand Proximity →

Selected work and thinking

A man with short gray hair wearing a blue checkered shirt looks to the right against a cool-toned background.

Case study

Campaign and content strategy

UST

Close-up portrait of an older woman with blue eyes against a blue background, overlaid with a large white geometric logo of a central circle surrounded by four curved brackets.

Case study

Brand strategy and identity

Responsible AI Future Foundation

Digital collage featuring a basketball player holding a ball surrounded by sports betting stats, an 88 percent shot probability graphic, a live stream tag, and social media pop-ups on a dark blue background with abstract shapes.

Case study

Brand awareness campaign

Genius Sports

Two colleagues in an architecture office discussing a project at a high table, with colorful floor plans pinned to the wall behind them and an illustrated paper airplane trail looping across the scene.

Case study

Brand awareness campaign

Wates

Stack of Yokogawa electronic data acquisition units mounted in a metal equipment rack, alongside a detached unit showing input ports, sync connectors, and handles.

Case study

Brand strategy and identity

Yokogawa

Red brush-lettered text on a white background reading, “Work so fast you don't have time to think!” accented with dynamic arrows and energetic brushstrokes.

Article

By Ross Sweetmore

I am challenging: Ross

Minimalist illustration of a friendly white robot head with blue circular eyes and a small smiling mouth against a solid blue background.

Case study

Event experience

Botim

We work with some of the world’s boldest B2B brands.

  • Bloomberg logo in black text.
  • IBM eight-bar logo with registered trademark symbol.
  • Sony logo in black capital letters.
  • Adobe logo with the Adobe A mark beside the wordmark.
  • Maersk logo featuring a seven-pointed star emblem beside the word MAERSK.
  • Siemens logo in black.
  • Toshiba logo in black capital letters.
  • Dassault Systemes logo with 3DS emblem and wordmark.
  • Tata logo in black.
  • Tata Consultancy Services logo with tcs monogram and wordmark.
  • UST logo arranged in a 2x2 grid.
  • G42 logo in bold black lettering.
  • Khazna logo with monogram and wordmark.
  • 2X logo with motion trails.
  • Champion Homes logo.
  • Teledyne logo with geometric emblem and wordmark.
  • Hiscox logo with fleur-de-lis above the wordmark.
  • TradeLens logo in black.
  • Yokogawa logo with diamond emblem and wordmark.
  • Genius Sports logo with G emblem above the wordmark.
  • The Ardonagh Group logo.
  • Dematic logo with a vertical bar beside the wordmark.
  • Estorick Collection logo in black.
  • AArete logo with circular device around the wordmark.
  • StarTech.com logo.
  • AGIA Affinity logo, a Doxa company.
  • everywhen logo with circular emblem and serif wordmark.
  • inception42 logo in lowercase with superscript 42.
  • Black lowercase text reading price forbes, with price in a serif font and forbes in a bold sans-serif font.
  • core42 logo, a G42 company.

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