New campaign?

New website?

New brand?

Don't just refresh.


Whatever business or marketing challenge you’re facing, we can face it with you.
In today’s dynamic business climate, you need a partner who can think quickly and creatively, turn your own instincts into viable strategic choices, and grasp the new opportunities technology throws up every day.
Welcome to The Frameworks:

The home of B2B reinvention.

Our work

For more than 30 years, we’ve combined strategy, creativity and technology as we challenge businesses to not just capitalise on opportunities, but identify new ones. To reinvent the way they face the future – and the way they tell that story to the world.
Campaign and Content Strategy
Brand Strategy and Identity
Reinventing possibilities for some of the world’s biggest B2B brands.

Frame of Mind

We’re constantly challenging ourselves – and each other – to think beyond today’s accepted wisdom and define tomorrow’s.
Ben Bush

You probably won’t hear this from your typical management consultant but strategy is fundamentally a creative exercise. Our new B2B reinvention model will help you reframe business challenges and consider strategic choices you never knew you had.

Ellie Hennessey

The secret to creating a successful brand is right in front of you: your employees hold all the answers.