Brand strategy for B2B businesses everywhere
As B2B specialists, we thrive on complex challenges, relishing the prospect of creating authentic connections between brands and their audiences even in sectors requiring nuanced specialist knowledge. In doing so, we help our clients across the globe to meet some of their most important business and communication challenges.
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Strategy-driven creativity for leading B2B brands
Whatever the scope, we’re driven by strategic insights, creative inspiration and a steely focus on audience experience.
Our client Maersk, in partnership with IBM, developed TradeLens, a solution that digitises the data and documentation that underpins the global supply chain. It was a bold proposition that would require significant industry education and adoption. We delivered bold branding and content to match.
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