Brand experiences for a new age of intelligence.

CREATIVE SINCE 1989
BASED IN NEW YORK, LONDON AND abu dhabi
PARTNERING WITH CLIENTS GLOBALLY

Clarity. Creativity. Commercial focus.

AI is driving a wave of transformation across every industry, and the UAE is ahead of the game. Visionary leadership and rapid innovation have created an environment where ambition moves fast.

We exist for moments like this.

The Frameworks is a global brand and marketing agency that helps future-facing B2B organizations find clarity, creativity and commercial focus in a world that never stands still. 

We create distinctive brand experiences that capture imagination in the age of AI. From business strategy to creative execution, we help organizations navigate complexity, unlock clarity and build brands that resonate deeply with people – no matter how technical the challenge.

With our global perspective, technological prowess and creative flair, we’re partnering with some of the most exciting B2B brands in a region that is redefining what’s possible.

We put human impact at the heart of brand experiences.

01
We combine insights with creativity to deliver brand strategies and big ideas that cut through the noise.
02
We craft strategies that ensure you reach people with the right content, in the right way, at the right time.
03
We go deep into your audience’s challenges, influences and aspirations, so you can create authentic connections.
04
We create beautiful, engaging digital experiences across platforms and throughout the brand journey.

We partner with innovative brands in the UAE and beyond.

G42
Microsoft
IBM
Adobe
Tata
Core42
Khazna
botim
Inception
the frameworks
B2B brand and
marketing agency
© 1989-2026