Local conversations should shape the emphasis
Use regional teams' knowledge, LinkedIn research and social listening to understand how buyers in different markets discuss the same topic. The Frameworks argues that colleagues based in different geographies provide crucial market knowledge, while social listening helps check what will work locally.
For a global client seeking to discuss a specific business area in a highly relevant way, The Frameworks started with a central concept and explored how different markets spoke about it. The work combined LinkedIn research with social listening, connecting the overarching conversation to regional analysis to identify local nuances and a strategy for addressing each market.
Forrester reported in 2025 that business buyers in North America and Europe place greater emphasis on price, while Asia-Pacific buyers prioritise provider expertise. Keep the shared concept, but let local conversations and decision priorities shape its emphasis rather than assuming identical messaging will be equally relevant everywhere.