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The latest thinking
from our insatiably curious
Frameworkers.

Ready to reinvent? Challenge accepted.

Ben Bush
Strategy
07
/
11
/
23

You probably won’t hear this from your typical management consultant but strategy is fundamentally a creative exercise. Our new B2B reinvention model will help you reframe business challenges and consider strategic choices you never knew you had.

How to deliver cracking video content during lockdown

Matilda Duffecy
Creative
24
/
04
/
20

Just a few weeks ago, the thought that upcoming video shoots would have to be cancelled because of something as surreal as social distancing would have felt like – ahem – a sick joke. So much of the everyday reality of work has needed rethinking since then, but when you’re involved in creating content for brands, a lot of that being video, the need for new ways of working has been particularly pronounced.

Reactive marketing: why timing is everything

David Alexander
Strategy
13
/
02
/
20

What do Sainsbury’s and Beyoncé have in common? Until recently, not very much. But, thanks to a stroke of reactive marketing genius, this unlikely association brought Sainsbury’s a surge of engagement on social media. What can marketers learn from it in order to capitalise on other brands’ publicity, turn a PR disaster into a PR triumph or score serious engagement from a single post? One thing is clear: when it comes to reactive marketing, fortune favours the fast.

Harnessing the power of social media for good in times of crisis

Matilda Duffecy
Culture
17
/
01
/
20

Australia has gone from sunburnt to fire-scorched in a matter of months. The frightening impact of fires so furious they generate their own weather conditions has included the startling loss of animal life (it’s estimated that up to a billion animals have died) and utter devastation to homes and property, livelihoods and any dreams of a future unscathed by climate change.

Secrets of success: how to get ahead in a creative career (part 1)

Matilda Duffecy
Culture
15
/
01
/
20

We love visitors at The Frameworks, and we’re always pleased to welcome people to our London studio (not only so we can show off our amazing view). Recently, we had a visitor who made an impact on all of us. A graduate who has worked hard to get through university and was keen to glean some advice on the reality of breaking into – and sustaining – a career.

Which women inspire you?

The Frameworks
Culture
08
/
03
/
19

Today, we’re celebrating some of the inspirational women in our lives. Women who have inspired us creatively and professionally. At home and at work. Women who have played a part in shaping who we are – and continue to influence how we look at the world. Today is International Women’s Day.

Tonight we hosted an event: The Art of Storytelling. With talks from the very talented and lovely @turnercontemporary @drword @wearestylus @terrybrissenden & Clive Stevens.

The Frameworks
Creative
06
/
02
/
19

Tonight we hosted an event: The Art of Storytelling. With talks from the very talented and lovely @turnercontemporary @drword @wearestylus @terrybrissenden & Clive Stevens. Thank you to our insightful speakers but also to everyone who came! Our little office has never been so full!

Onwards and upwards

Chris Beavis
Culture
12
/
07
/
18

Six months ago, The Frameworks engaged in an act of vandalism. On our clean white office walls, we broke out the Sharpies and released our inner Banksy. A few hours later, we gazed with satisfaction at the mural in front of us – and then we took a sledgehammer to it.

I've got something to tell you

Philippa Davies
Culture
10
/
10
/
17

It has taken me nearly two years to find the courage to write this. So please bear with me. Since I wrote my last blog post, I've given birth to a beautiful baby girl (without even popping a paracetamol), taken 12 months' maternity leave to care for her full time, returned to my role as Creative Content Director (on a part-time basis) and watched more episodes of Peppa Pig than I can count. I'm a "working mum", like so many others, juggling and stressing and laughing and crying. Doing my best to be my best – at the office, at home, at the pub, at the play centre. When I'm wiping away tears. When I'm pitching to clients.

Tongue in tweet: how social media is changing language

Louise Sheeran
Creative
22
/
08
/
17

One of the first essays I wrote at university – in the heady days of the early 2000s – was a study of the differences between email and letter writing styles. It all hinged on the shift to a more flexible, informal approach. It seems quaint to think about it, now that many of us spend more time bashing out social media posts and instant messages than we do crafting thoughtful emails. (And remind me, what is a letter?)

Pick a partner: why working together is the key to success

James Trowman
Strategy
12
/
07
/
17

When you think of Tom and Jerry, it’s likely the first thing that springs to mind is their natural rivalry – each episode erupting into mayhem because of the comedic competition between the two characters. But if you think harder you might remember that, from time to time, the pair set aside their rivalry and defied nature to pursue a common goal. Although cat and mouse were created to be enemies, deep down they were always friends – “frenemies” before the term became mainstream.

A brand worth living: hoping for new wave of celebrity brand ambassadors

Saxon Wyatt
Strategy
30
/
06
/
17

Back in 2014, Kelly Slater, an 11-time world surfing champion and one of the greatest athletes of all time, made the surfing community question whether his brain was waterlogged when he parted ways with his long-term sponsor Quiksilver to pursue his own clothing brand. Walking away from a 23-year, multimillion-dollar partnership that had him made the face of surfing for three generations looked like a strange decision, to say the least. It was the equivalent of LeBron James leaving Nike or Lionel Messi dumping Adidas to start their own sports brands.

Maximising conversion: how B2B brands are seeing true value in sports sponsorship

Ben Bush
Creative
09
/
02
/
17

Saturday saw England kick off their RBS 6 Nations campaign against France at Twickenham. I was lucky enough to be one of the 81,902 people in the crowd. I was even luckier that I was one of the 100-odd people attending as guests of Accenture, the Championship’s “Official Technology Partner”.

A matter of facts: The EU referendum and the power of mistruths

Louise Sheeran
Business
22
/
06
/
16

Unless you’ve been hiding under a rock, you’ll know on Thursday the UK will flock to the polls to decide if the country remains in the European Union (EU). It’s a referendum that has divided many thanks to a tawdry campaign that has been a bilateral race to the bottom of taste and truth. And at some point along the way, some dynamic schism-monger in the “Vote Leave” campaign offices took it upon himself to stand on a chair and issue an edict to those gathered below:

All the way to the bank: why we should be paying attention to Monzo and the fintech revolution

Sakiko Suga
Strategy
23
/
03
/
16

I went to an event last month that opened my eyes to the future of finance. It was at the London headquarters of a startup called Monzo (formerly Mondo). You might have heard of it – it crashed crowdcube’s website within seconds of its crowdfunding campaign going live three weeks ago after enthusiastic backers pledged £1 million in a minute and a half in exchange for equity in the startup.

A shore thing: how art is helping to regenerate the English seaside

Clive Stevens
Culture
03
/
02
/
16

I grew up in Margate on the UK’s North Kent coast. As a child in the 1960s, the seaside was a magical place – it still is – particularly in the summer season when the town buzzed with activity. The Winter Gardens was fully booked with television stars coming down for the summer show and Dreamland was in full swing with its rollercoaster, thrill rides and brash “kiss me quick” sense of fun. My first paid work, before training to be a Chartered Accountant, was working on the deckchairs on Margate Sands – the best summer job ever for a 17-year-old boy.

Brand building in the Lone Star State

Melissa Ivey
Culture
12
/
11
/
15

Welcome to the great state of Texas – or East Texas, which is where I’ve lived for almost eight years. If you consider each US state as an individual brand, Texas is one of the most iconic. From cultural symbols like cattle and cowboys to historical figures and events like Davy Crockett and the Battle of the Alamo, Texas is instantly recognizable by Americans and people across the globe. And when you look a little deeper, it’s fascinating to see how brand Texas is growing and the role Texans play in shaping and building it.

Can success be a four-letter word?

Lucy Coffey
Creative
03
/
11
/
15

Recently Lou and I attended the Copywriting Conference 2015 and one of the sessions really stood out for me. It was all about swearing. And how we don’t do enough of it in our marketing. Interesting subject, I thought, because of the very fine line between being crass and being clever. Get it wrong and you cheapen your brand. But get it right and you can achieve real standout. This got me thinking about the value of swearing, why we do it, what we hope to achieve and its overall impact.

Think Frame Bake Cake

Rose Stewart
Culture
29
/
09
/
15

Last week we held our second Macmillan Coffee Morning, where we all got together and enjoyed some baked goods created by Frameworkers. It got me thinking. At The Frameworks, the work we do is a little bit like baking a cake. Bear with me. There’s the science – or, for us, our “Think Frame Make Work” philosophy. There’s the creativity of the finished cake – or, for us, an identity, a logo, a website, a change programme, a book. The list goes on