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If you’d have asked me where I’d be in May of 2020, I'd have told you that I would be celebrating my first year living in the UK and looking forward to revelling in a (mostly) sunny London summer. But plans change, evidently for the whole world.

With daily commutes now virtually non-existent and our focus turned to activities much, much closer to home, Frameworkers have taken on (or returned to) all sorts of new interests. Here’s a look at the novel pursuits we’re all enjoying outside of WFH hours.

Just a few weeks ago, the thought that upcoming video shoots would have to be cancelled because of something as surreal as social distancing would have felt like – ahem – a sick joke. So much of the everyday reality of work has needed rethinking since then, but when you’re involved in creating content for brands, a lot of that being video, the need for new ways of working has been particularly pronounced.

How things have changed in a matter of weeks. The seismic shift in, well, everything, has left us all grappling with a new reality. There’s no playbook for this new normal but there’s a heavy sense of grief for the things we took for granted.

Day one of a new job can feel daunting at the best of times. But what’s it like to join a consultancy when your new office has effectively just gone into quarantine? Our new Creative Strategist, Maja, reflects on two weeks spent getting up to speed with the “new normal”.

While it’s currently very far from business as usual, we’re thrilled to have added three new Frameworkers to our team while navigating the realities of lockdown.

Here at The Frameworks, much of our work involves advising brands on the types of messages they share with the world and the way they engage with audiences. It’s safe to say that branding and advertising are pretty good measures of the cultural status quo, and can also be incredibly influential social forces. So, when a new client brief lands on our desks, representation is always front of mind.

What do Sainsbury’s and Beyoncé have in common? Until recently, not very much. But, thanks to a stroke of reactive marketing genius, this unlikely association brought Sainsbury’s a surge of engagement on social media. What can marketers learn from it in order to capitalise on other brands’ publicity, turn a PR disaster into a PR triumph or score serious engagement from a single post? One thing is clear: when it comes to reactive marketing, fortune favours the fast.