We are The Frameworks, an independent design consultancy: a team of creative thinkers and problem solvers who help brands forge authentic connections with the people they’re trying to reach.
What kind of help? It could be award-winning content, campaigns and digital experiences: everything, in fact, that you’d expect from a traditional agency. Just as often, though, it’s about designing a strategy to meet a more open business or communications challenge. (And only then delivering the content, campaigns and digital experiences.)
Whatever the project, we’re driven by insights and creativity – without which design is nothing – and an obsessive commitment to excellence.
Part mindset, part project plan, Think / Frame / Make / Work underpins both the way we answer (or challenge) a brief and the quality of our response we deliver.
Partner, Client Services and HR
Sheri is in charge of making sure everyone’s happy. She takes overall responsibility for the agency's global HR function, ensuring every Frameworker is empowered, motivated and fulfilled in what they do. An experienced Fortune 100 communications and marketing leader, Sheri has spent 30 years in a career almost equally divided between client and agency work. She has held senior marketing roles at IBM and Lanier Worldwide (now part of RICOH), CNN and Coca-Cola and, for the past 14 years, she's been a partner at The Frameworks.
Outside the office, Sheri loves her library, browsing old bookstores and spending time with her children and husband, Terry. There’s a clear link between the passion Sheri has for her family and the personal care she devotes to every member of the agency. And we wouldn't have it any other way.
After starting out studying animation, Val decided to pursue a different career path by teaching himself to code. His passion for learning and collaboration led him to host meetups with other budding developers and collaborate with Codecademy to grow his skillset while helping others do the same.
Val’s experience devoting months (even years) of his time to developing one digital product after another has only intensified his attention to detail, and has encouraged him to seek out the variety of projects he works on with our digital team.
Val’s love of learning rarely rests. When he’s not writing code or planning his next overseas adventure, he’s working on his drawing skills or building his own mechanical keyboards.
Sergio mentors and guides the development team, creating and implementing coding best practices. With experience spanning everything from system administration to front- and back-end development to web design, Sergio brings his passion for web accessibility and responsiveness to every project. Sergio holds a computer science degree from the University of Venice in his native Italy.
Being Italian, it's no surprise that Sergio loves coffee. When he's not enjoying the best espresso in town, Sergio can be found wearing a black belt (not an Italian leather one, but the one he owns in karate).
Partner - Europe
A CMO-level marketer with a track record leading fast-growing, international blue-chip brands, Andrew is passionate about applying creative solutions to customer problems to drive business growth. After graduating from Cambridge University, he got a taste for the industry when working as an account director for Saatchi & Saatchi Advertising.
With an MBA from London Business School under his belt, Andrew built his career at L’Oreal, HP, SAP, Dassault Systemes and, most recently, Schneider Electric.
Andrew lives in France with his wife and three daughters. He plays golf, walks his dogs and escapes to the slopes whenever the opportunity arises.
Senior Writer and Editor
Matilda – or Tilly, as we know her – studied journalism at the University of Technology in Sydney before meandering through an art history degree at Sydney University. From there, she worked at an Australian interiors magazine, taking on its digital audience of more than a million Facebook followers and catching the bug for all things digital and social media. She then moved on to an agency, creating content for a host of Australian brands, before deciding to make the move to the UK.
Tilly is always walking ridiculously long distances, dreaming of the ocean or looking at the stars. She's also big on consuming food-related media (as well as actual food).
Don offers our clients creative thinking and execution support for their asset, campaign and brand-level projects. As part of our strategy team he researches, analyses and writes about business and ideas as varied as supply-chain and artificial intelligence — sometimes at the same time. With a London/New York media background in markets like luxury, manufacturing, science and art, Don brings a multidisciplinary approach to developing content. He also claims to understand concepts like blockchain.
When he's not at work, Don can be found doing the same thing he does inside the office: reading, writing and exploring the world.
A native South African, Dale joined The Frameworks in 2013 after living in the UK for a decade. From Head of Production to PM Director to Operations Director, Dale has worn many hats over the years – but ultimately, he's our studio fixer. He makes sure all projects flow as seamlessly as possible and that all Frameworkers have what they need to complete great work.
Family means everything to Dale – whether it's his Frameworker or his biological family. Outside work, Dale enjoys golfing, watching marvel films and cooking new recipes.
Technical Account Director
Nick studied economics at Macquarie University in Sydney before moving to the UK just over a decade ago. At The Frameworks, he manages all things digital including website builds, CMS migrations, email and social media campaigns and digital rebrands.
Nick's not just agile when it comes to managing projects – he's also an avid volleyball player. He enjoys cooking Italian food and has been learning Spanish (for far too long).
Adrenaline junkie Ian joined us back in 2017 after completing a BA in digital advertising and design at Ravensbourne University. After university, Ian got hands-on experience in digital and graphic design working with high-profile clients at Saatchi & Saatchi, Johannesburg. Having found his passion for digital design, Ian now enjoys the challenge of working in Webflow and building for multiple platforms – and he’s not shy about getting stuck into a bit of coding and UX when the need arises.
When he's not designing at speed, Ian can be found on his motorbike (if you can catch him) or receiving one of his regular daily shots of caffeine.
Sharon joined The Frameworks back in 1994 when the consultancy was still in its infancy. She arrived to help out temporarily, but loved working with us so much she ended up staying. She has held a number of senior accountancy positions in both industry and private practice, and is now responsible for managing all our finances and accounting systems.
When she’s not crunching numbers, Sharon is usually being taken for a ride on Mr Ads, her Highland Pony.
Partner and Head of Strategy
Ben takes overall responsibility for strategic projects, leading research, analysis and recommendations across a broad range of business and brand challenges. His career began with an engineering and programming degree from Oxford University, where he discovered he preferred wrangling words to building bridges. He has spent the years since in B2B journalism, PR, marketing, copywriting and brand strategy.
Away from the office, Ben is an amateur cryptic crossword compiler and an enthusiastic smoker – mainly of pork, but sometimes beef too. He's also a pretty good bet for restaurant recommendations.
Passionate about joining the dots between strategy and design to create more meaningful experiences, Maja brings a fresh perspective to the team. Armed with a degree in English literature from Warwick University and a brain that taps into both left and right hemispheres, she’s able to find the balance between method and madness.
Maja's long-standing fascination with the power of interiors drew her to take an experience design course. This, combined with a CV spanning financial services, a long stint at a creative agency and work for a children’s charity, gives her a wealth of knowledge to draw into strategic projects.
Maja's love of architecture and design sees her seeking out incredible spaces in her spare moments – the Barbican being her favourite – while sewing in her downtime lets her continue the creative thread.
Terry is a graphic designer. After graduating from the London College of Printing, he was hired into IBM by American designer Paul Rand. Initially working alongside the IBM product design team, he moved on to lead the UK communication design programme working with eminent designers Alan Fletcher, David Hillman of Pentagram and Derek Birdsall, with whom he later formed a partnership.
Terry established The Frameworks in 1989, fulfilling his ambition to apply design thinking methodology across cultural, economic and environmental change to address the challenges and opportunities businesses face. IBM has remained a client ever since.
Terry is a fellow of the RSA.
A recent graduate of Falmouth University in Cornwall, Hattie has arrived with her passion for dreaming up big ideas that evoke emotion. A graphic design degree gave Hattie the chance to explore many different aspects of design, with experience design being her favourite approach. While in Cornwall, she discovered her love for ocean swimming, which she continues to enjoy, albeit at her local lido. With her degree now complete, Hattie has an appetite for gaining lots of new experience working across a wide range of projects.
James’s original career was in academic research on the psychology of disfigurement, before he moved into political research, forecasting elections for YouGov. He then managed the quantitative services for The Future Laboratory for a couple of years, before pursuing a freelance career in which he has performed brand tracking and competitor analysis with some of the world’s biggest lifestyle and fashion brands. He has a BSc in psychology, an MSc in Anthropology and a PhD in Behavioural Economics.
Partner and General Manager
Since joining The Frameworks in 2004, James has formed valuable, enduring relationships with every client he’s worked with. He's responsible for overseeing our existing major client accounts in Europe and developing new business opportunities. He has built up extensive experience working with high-tech and professional services organisations to deliver award-winning campaigns and content.
When he’s not in the office, James keeps himself busy overseeing a couple of his own projects – his daughters Isla and Rae, who are already showing the same passion for creativity.
Ash joins our studio team following stints at creative agencies OPX and Stereo Creative. She studied graphic communications at the University of Reading, which allowed her to spend a semester studying in Beijing, too. Her impressive portfolio includes work for Nike and Converse, which helped hone her app and animation skills. Her talent for working on branding projects makes her a great fit at The Frameworks, and now she’s keen to take her flair for motion-graphics to the next level. When she’s not head down on creative pursuits, Ash can be found filling her mind with inspiration at galleries all over London or getting in some gig action to fuel her love of music.
As a senior member of our studio team, Louise oversees and delivers engaging content across all our accounts. It’s her job to put a brand's ambition into words, striking the tricky balance between clarity and creativity. Louise takes a considered, analytical approach to every project, drawing out stories that connect with people to deliver meaningful content about even the most technical subjects.
Most of Louise’s ideas come to her while navigating the back streets of south-east London on her red bicycle. She loves travelling and going to gigs, but lately spends more time practising dance routines with her two little girls.
Senior Account Manager
Detroit-native Jacqueline brings to her role the determination and entrepreneurial spirit we have come to associate with her home city. She’s responsible for whipping up new business and ensuring our US accounts run like clockwork. Naturally, she began her career in the automotive industry, before taking on agency-side roles at Digitas and Havas, among others. Studying foreign policy at university sparked a passion for international business and marketing that has seen her seek out people, places and opportunities that offer diverse perspectives at every step.
When she’s not talking to clients, you’ll find Jacqueline making the most of the great outdoors – hiking, biking and boating around Michigan’s beautiful lakes or snowboarding. She also loves kickboxing, and in her next life Jacqueline will be a professional soccer player.
Dana joined us in 2017 as a US Account Director, building and nurturing new client relationships. She manages a number of our key accounts and ensures our work is of the highest quality – in terms of style as well as substance – while balancing client needs with creative aspirations. With a degree in marketing from Walsh College and previous experience at Goodby, Silverstein & Partners as well as Commonwealth McCann, Dana has a natural affinity for brand communications and advertising.
When she’s not responding to client requests, you’ll find Dana at the gym, exploring the latest Detroit restaurants with her husband or chasing her two boys around outside.
What do banking, Olympic sailing, champagne and guns have in common? No, it’s not the plot of the latest James Bond – it’s Daisy’s CV. Fresh from Steve Edge Design, Daisy brings a wealth of experience helping brands to grow and get attention. With a knack for getting into clients’ heads and talent for keeping several plates spinning at once, Daisy knows just when to challenge the status quo to get the best results.
Daisy is a people person who thrives in the collaborative environment of a design consultancy. Outside work, she unwinds by doing yoga and hanging out with some very special Labradors.
Partner, BD and Digital
Chris takes responsibility for business development at The Frameworks and draws from his digital background to oversee the technical aspects of our client work. Chris holds an MSc in software engineering and has more than 10 years' experience delivering high-profile projects.
Outside work, Chris is a keen footballer and collector of vinyl. You may also find him trapped in an escape room with some of his fellow Frameworkers.
Scott is a full-stack developer, tasked with making websites look pretty on the front end (and ensuring they run smoothly on the back). His promising career began as an apprentice developer at City & Guilds Learning Assistant before he moved up to Lead Developer at digital agency Beyond Local.
When he’s not fiddling with websites, Scott spends his time tinkering with and riding about on his motorbike. He’s also smitten with his car, which he likes to take racing. Lucky for us, his appetite for web development is as strong as his passion for petrol.
A senior member of the design team, Rose plays a key role in generating creative concepts and outputs for all our clients. Her passion for people and telling stories is at the heart of every project, helping businesses and audiences connect and giving a voice to the smallest details (she’s naturally quite particular about the smallest of details of design, too).
A big advocate for side projects, when Rose isn't in the office she can be found illustrating birds and championing kindness and mental health. If she’s not doing that, she’s probably at the cinema.
Sakiko joined us in 2013 after completing her degree in liberal arts at a Tokyo university and interning at Dentsu PR. Sakiko leads our primary and secondary research efforts, laying the groundwork for our strategy team to turn insights into creative output.
When she's not searching for the impossible, you'll find Sakiko on the mat (practising Jiu Jitsu) or on the couch (binge-watching documentaries or videos of dogs on Instagram).
No Frameworker sums up our unique mix of business brains and creative flair better than Mayuri. Originally training as a designer, she made the leap to client services when she realised she could put her talent for building relationships to better use. Before joining us, Mayuri managed the transition of creative services from in-house to outsource for Linklaters, and managed a dedicated internal agency for Slaughter and May.
Her double-edged career trajectory means Mayuri is the perfect person to guide both clients and our studio team through even the thorniest of creative challenges. Outside work, Mayuri likes the simple things in life – brush lettering, raising chickens and hiking to some of the world’s most beautiful spots.
Creative Director, Head of Studio
Since joining The Frameworks fresh out of university with a degree in graphic design, David has gone from Junior Designer to Creative Director and Head of Studio at lightning speed. David oversees all our creative output and is responsible for the core concepts at the heart of many of our clients' brand identities and campaigns.
When he's not marrying cutting-edge UX design with traditional elements like typography and grid systems, David can be found tracking the latest weather patterns (and the latest Apple products).
Clive is a chartered accountant with many years’ experience building sustainable businesses. His business strategy and finance expertise bring an extra element to our core brand work, drawing important connections between the way people behave and how an organisation performs.
Clive is a board and council member at the Institute of Chartered Accountants. This, alongside his hands-on experience of growing a Top 30 UK accounting firm, gives him unique insight into developments in the business world.
As Chair of Trustees for Turner Contemporary in his home town of Margate and a Deputy Lieutenant for Kent, Clive plays an active role in his local community. And if you get a moment, ask him about his famous stamp collection.
Born and bred in Nottinghamshire, Ross joined us as a Senior Designer. After studying graphic design at Nottingham Trent University, Ross worked for a close-knit creative agency, which let him hone his craft on a wide variety of projects and fueled his obsession with good design.
Outside of work hours, you’ll find Ross watching football or trying his hand at new skills – guitar, animation or illustration, to name a few. And, as much as he loves to travel, nothing beats his mum’s classic Sunday roast.