Unite individual experts through one visual treatment
Give expert contributions a common visual identity across formats, with a consistent way to depict each contributor. For IBM Storage's Wize Guys influencer campaign, a shared look and feel connected content produced primarily as videos, blogs and social tiles. The treatment reflected the premium nature of IBM's storage products and complemented IBM's brand guidelines. A single-line drawing of each influencer elevated their profile and made all assets recognisable. The approach gives individual experts a visible identity within a coherent series: use the same portrait style and overall visual treatment across contributions, while keeping the series connected to the corporate brand.
Sources: IBM Storage influencer campaign