Making room for creative thinking at work

You need new business ideas, but your teams also have everyday work to deliver. Giving people room to explore means making clear choices about time, support and when to ask for proof.

What support does creative thinking need at work?

Creative thinking needs protected time and space, committed resources, and leaders who recognise collaborative exploration as part of the job.

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What makes creative workshops worth our team's time?

A creative workshop is worth your team's time when it combines a focused question, protected time and a facilitated setting where people can explore possibilities openly.

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Who should we involve in developing business ideas?

Involve colleagues with different functions, experiences and outlooks, including people who can develop an idea and people who understand its practical implications.

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What can give us fresh business ideas?

Fresh business ideas can come from unfamiliar experiences, unexpected contributors and tentative suggestions that colleagues take time to develop.

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When should we ask for evidence behind new ideas?

Ask for evidence to inform exploration and test emerging possibilities, not to require a new idea to arrive with the proof expected of an established investment.

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