What makes our brand launch feel shared across locations?

Create one coordinated employee introduction by planning the reveal, employee participation and workplace materials together. For First Names Group, The Frameworks coordinated launch activity so employees discovered the new brand at the same time across locations. Their first exposure was a short film starring employees, screened in local cinemas. Business cards, launch packs and branded offices carried the identity into everyday working environments.

The shared identity also made room for individual people and places. Its visual language featured the actual first names of every employee, while commissioned photography of distinct locations reflected local heritage, pride and community connections. A common identity did not require every workplace to look anonymous or interchangeable.

First Names Group's former Group Head of Marketing and Communications, Jennie Jewell, credited stakeholder engagement across every location with helping staff feel involved and excited by reveal day. The practical lesson is to coordinate the announcement while giving employees and their locations a visible role in what is being introduced.