1. Identify the prospect's risk circumstances
Identify the prospect's risk circumstances by distinguishing how a cyber incident could affect the business. Losing customer data can bring legal, reputational and compensation costs; a malware attack can interrupt operations. The Frameworks' work with Hiscox addressed the difficulty of putting a financial value on business data and cyber exposure, compared with valuing physical assets for insurance. Start an assessment with the prospect's particular concerns rather than treating cyber risk as a single, uniform problem. Include operational disruption alongside data loss: AM Best's 2025 analysis found that business-interruption claims are more expensive per claim than incident-response claims. The distinction helps explain why avoiding a ransom payment does not necessarily avoid the larger financial loss.
Sources: Hiscox: Online Calculator Development and Digital Strategy