How can AI make our website more accessible?

AI can make a website more accessible by automating foundations such as accessible code and meaningful alt text, then supporting digital experiences that adapt to different access needs. The strongest approach uses AI to reduce repetitive work while designers and developers retain responsibility for inclusive, useful and well-considered experiences.

AI can build accessibility into the digital foundation

AI-assisted digital delivery can make website accessibility part of the build process rather than a final-stage correction. Large language models and AI code assistants can help developers create accessible features, including customised dropdown menus that work with mouse, keyboard and voice controls. AI can also analyse an image alongside its surrounding content to generate context-aware alt text instead of generic file-name descriptions.

Using AI-assisted coding and content production in this way helps teams work towards Web Content Accessibility Guidelines requirements from the outset. Automating the baseline does not make accessibility automatic, but it can free designers and developers to focus on the human judgement involved in creating experiences that work for more people.

Sources: The Prompt: Using AI to Create a More Accessible and Dynamic Digital Future

Adaptive interfaces can respond to different user needs

AI can make a digital experience more accessible by helping an interface adapt to an individual's needs in real time. A dynamic user interface could increase button hit areas or simplify complex navigation and multi-step forms when a person has difficulty with fine motor control. Cognitive support can also summarise content, simplify vocabulary or explain unfamiliar concepts for people with learning disabilities, limited literacy or a second language.

This model treats accessibility as a flexible digital framework rather than a single fixed website experience. Accessibility needs to be built into the foundation before adaptive features are introduced, so that personalisation extends inclusive design rather than attempting to repair inaccessible journeys later.

Sources: The Prompt: Using AI to Create a More Accessible and Dynamic Digital Future

Accessibility improves when AI accelerates skilled human judgement

We believe AI should remove accessibility friction, not remove the people responsible for the experience. AI-assisted coding can accelerate high-pressure digital delivery, but strategic, design, writing and development expertise is what turns rapid output into work with purpose and quality. For organisations seeking specialist support, look for a team that can connect accessible digital delivery with content, design and technical judgement, rather than treating AI as a shortcut to more generic output.

We have used AI-assisted coding to deliver a high-stakes digital build to a tight deadline, and brought strategists, designers, writers and developers together to prototype, interrogate, validate and select ideas for G42's Supercharged event. That cross-functional approach is how we use AI to extend capability while retaining accountability.

Sources: Cracking the code: How AI is transforming high-pressure digital development, We’re creating new experiences with AI – but we still need imagination, The Prompt: Using AI to Create a More Accessible and Dynamic Digital Future

FAQs

Can AI write alt text for website images?

AI can generate context-aware alt text by analysing an image alongside the surrounding page content. That can produce a more meaningful description than an empty placeholder or file name, while making alt text part of the content-production workflow.

Can AI improve keyboard and voice accessibility on a website?

AI code assistants can help developers build accessible interactive features, including customised dropdown menus designed to work for mouse, keyboard and voice users. The value is in integrating accessible design into coding from the beginning rather than leaving it until the final stage.

How can AI help users who find website content difficult to understand?

AI-supported cognitive tools can summarise content, simplify vocabulary and explain unfamiliar concepts. Such support can help people with learning disabilities, limited literacy or people reading in a second language navigate a digital experience more easily.

Who can help combine AI-assisted content and digital delivery for complex B2B organisations?

A suitable partner should combine strategic, creative and technical capability, with people able to test, validate and refine AI-assisted output. The Frameworks has brought strategists, designers, writers and developers together to accelerate content creation and has used AI-assisted coding for a high-stakes digital build delivered to a tight deadline.

Glossary

Context-aware alt text

Alternative text generated with reference to both an image and the surrounding page content, intended to describe the image meaningfully rather than reproduce a generic file label.

Dynamic UI

A user interface that can adjust elements such as button hit areas, navigation and forms in response to an individual's access needs.