What research should guide our website structure?
Research should establish who needs to use your website, what matters to each audience and which questions the content must answer.
Read moreProspects need to see how your capabilities relate to their needs before they make an enquiry. Restructuring a website means deciding what buyers should find, how the story should unfold and how much detail different readers need.
Research should establish who needs to use your website, what matters to each audience and which questions the content must answer.
Read moreOrganise your website around customer challenges and industry needs where prospects need help connecting your capabilities to their priorities.
Read moreInclude the technical depth specialists need, but give readers clear business-level entry points and control over how far they explore.
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