Last time, Myles challenged Ross to create a custom typeface together.

Designing a typeface is something I’ve never attempted, but I’m definitely up for the challenge.

We’ve collaborated with type foundry Daalton Maag to finesse logotypes in the past, and it's fascinating to see the attention to detail that creating a new typeface demands. So yes, Myles, let’s get nerdy about letterforms.‍

I am challenging myself to be more analogue.

Last Christmas my family opened time capsules that we had sealed on New Year’s Day 2000. It was a trip into the weird and wonderful mind of my nine-year-old self. I’d chosen to include writing, doodles and printouts of every single Microsoft Word font – early evidence of my interest in graphic design perhaps? Plus, a frankly hilarious drawing of an elephant.

Now I’m making a conscious effort to step away from the screen, writing thoughts down on paper, sketching ideas and printing physical copies of our work to review, rather than huddling around a Figma board. This slowing down has made me see things differently. That said, it is completely at odds with my next challenge…

I am challenging my colleagues to work really fast.

I find ideas come to me when my subconscious is free to roam, like in that moment just as you’re falling asleep. Working fast allows ideas to flow and stops you from over thinking – and getting stuck. I like this quote shared in a video about the artist – and famously speedy worker – Jean-Michel Basquiat’s process: “Work quickly. Like a demon. You should work so fast you don’t have time to think. Your brain is the enemy in art.” I think the same applies to design. We see it in action during creative workshops: when we’re all in a room – and have to think fast – we always come up with something interesting.‍

I am challenging my clients to invest in design internally.

I certainly don’t want to downplay the importance of creative agencies. We bring a variety of expertise and objectivity, but the brands we build are rolled out and executed day-to-day by the client. No matter how good the foundations we create are, it needs a team of talented creatives, who are truly invested in the business, to do that well. I love it when I see our clients continue to put out great work using our guidelines.

I am challenging the industry to keep giving grads opportunities.

I’m using AI to be more creative; it gives me the ability to push the boundaries of my ideas even further. But we need to be careful about how that impacts the next generation. Many of the tasks that I did in my early years in the industry are starting to be automated. I think it’s important that we make a conscious effort to bring in new talent and give them a platform for their enthusiasm and ideas. At The Frameworks, when we’ve had design interns, it’s always been an extremely positive experience. Some even go on to be integral to agency life (looking at you Myles).

I am challenging you to escape this weekend.

Go to a gallery or the cinema. Especially if you're in the midst of a project where you’re struggling for ideas. It can be tempting to sit at your desk and force the ideas to come. Instead, try stepping away and immersing yourself in a world that isn’t your own – ideas can come from the most unlikely places.

I am challenging Rose, our resident cinephile, to create something inspired by what she’s seen on the big screen.

You're next Rose…