What drew you to the creative industries?

Daisy: I am a bit of a control freak. I’ve always loved bossing people around (cough) I mean, helping others be organised.

After university I started working for a bank in Canary Wharf, which was an obvious choice for a graduate with London rent to pay. I soon realised that I was craving an environment away from suits and numbers and towards something more creative, where every day is different.

Erin: I wanted to be part of this industry for as long as I can remember. As a child, while other kids were decorating their rooms with posters of their favourite bands or movie stars, I was carefully tearing pages out of magazines and taping up ads.

I wasn’t just drawn to the images; I was fascinated by the storytelling, the psychology and the strategy behind each one. I’ve always believed that great advertising isn’t just persuasive – it’s purposeful. And that belief has stayed with me as I’ve made this passion my career.

What are your superpowers?

Erin: The gift of the gab. I have a natural ease when it comes to striking up conversations, whether I’m in a coffee shop, at an event or travelling somewhere new. I genuinely enjoy connecting with people and learning about their experiences.

Daisy: That’s a good one, can I steal that? Maybe that’s why we are both in client-facing roles; being able to talk to literally anyone is a must-have superpower for the client services team.

How would you describe your working style in three words?

Daisy: Hands-on, determined, energetic. Like a caffeinated labrador.

Erin: Curious, expressive, approachable.

What is your biggest failure – and what did you learn from it?

Erin: You really want me to share my biggest failure publicly? I think I’ll keep that one tucked away in the vault!

That said, I truly believe that failure isn’t the opposite of success – it’s part of the process. I make mistakes all the time – big and small – but I treat each one as a chance to learn, adjust and improve.

Daisy: I used to have awful insomnia and would sometimes completely fail to sleep the night before work. It didn’t feel great at the time but pushing through and proving to myself that I could still do a good job on zero sleep showed that I was more resilient than I thought.

It was good practice for motherhood with a new baby, which I’m currently in the thick of. It’s funny how you can look back at challenging times and think, wow, that really prepared me for where I’m at now.

Describe your dream client.

Daisy: Any client who doesn’t play it safe and who pushes us to do things differently. Having this green light energises the creative team and makes for a really exciting environment to be part of. I also think this is when The Frameworks delivers our best work, so it’s a win-win for everyone.

Erin: My dream client is genuinely passionate about what they do – people who believe in the power of creativity, aren’t afraid to take risks, and are driven by purpose, not just process. I’m inspired by teams who lead with curiosity, embrace bold ideas, and are committed to pushing beyond the status quo to create something meaningful and memorable.

What advice would you give to women looking to start a career in the creative industries today?

Daisy: Go for it and don’t worry what people think of you. I think as women we can naturally second-guess ourselves, but life is too short. Before you know it you’ll be in your mid-30s ordering carpet samples on a Friday night.

Erin: Be open-minded, stay curious and lead with kindness. Don’t be afraid to speak up and share your perspective – how you say something matters just as much as what you say. And above all, listen first. The best ideas often come from truly hearing one another.

Who inspires you?

Daisy: My 11-month-old daughter, Eliza, and the way she looks at everything with such amazement. I have so much to learn from her.

Erin: Almost everyone. I believe that everyone has a unique source of inspiration in them – it’s just a matter of recognising it.

What do you do outside of work to nurture your creativity?

Erin: Conversations with my 12-year-old son. Trust me, he has a way of sparking some pretty wild ideas, whether I’m ready for them or not! Being a mom definitely keeps me on my toes, but it also keeps my creativity flowing in unexpected ways.

Daisy: Exercise! I find my brain works so much better once I have moved.

This is you now. Where do you want to be in the future?

Erin: That’s a hard question to answer. I think I’ll continue to let life guide me to where I’m meant to be, and just appreciate all the experiences along the way.

Daisy: I want to continue working with clients in new regions. Before I went on maternity leave I was working with US-based companies; now I’m working with new teams in the UAE. Who knows where we’ll be down the line, but we have a wide reach for a smaller agency. I am excited to see where we go next.