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The Estorick Collection at 25

Rose Stewart

The Estorick Collection of Modern Italian Art is a private museum that brings together some of the finest and most important works created by Italian artists during the first half of the twentieth century.

The Frameworks began working with Estorick when we were neighbours based in Islington and have remained connected ever since. Estorick is a small museum that has big industry competition from the likes of Tate, so we supported its branding and marketing on a pro-bono basis.

A work of art

Our first brief was to refresh the Estorick visual identity. We created a version that was cleaner, more modern and more fitting for a serious player on London’s modern art scene. We unified the identity across Estorick’s website, exhibition materials and collection catalogues to help Estorick gain traction and visibility in the industry.

In 2017, we refreshed the website again to keep up with the changing technology landscape. The result is much more accessible and responsive than its precedent. Today, we provide exhibition materials, adverts and website maintenance.

Our partnership, two decades in the making, owes itself to close collaboration with the team at Estorick. Similarly, the gallery’s 25th anniversary owes its longevity to its close understanding of the art and its audience.

I’ve worked with the gallery since my first day at The Frameworks nearly 14 years ago. Highlights for me include seeing London Underground posters I’ve created out in the wild and working on the catalogues that accompany the exhibitions. But the best thing about the partnership is the team at the gallery. They are a pleasure to work with, passionate about the museum and are more like friends than clients now.

Tube posters for the Giorgio Morandi exhibition, Spring 2023

This sentiment is shared across our teams, as these reflections on our time working together show.

Roberta Cremoncini, Director of The Estorick Collection

We have now been working with The Frameworks for 20 years, and the team has provided a consistently high level of design and customer service. The look of our publicity materials is vitally important in conveying the aesthetic of our individual exhibitions as well as our identity as a museum. The Frameworks understands our needs and responds to them. We are delighted with both the product and the service; it is a pleasure working with them.

David Alexander, Creative Director and Head of Studio, The Frameworks

I designed their first (proper) website way back in 2006, and it was such a great experience going through all the previous exhibition materials and their permanent collection artworks and being able to bring it all to the eyes of the world via the Internet. The team is so passionate, knowledgeable and welcoming. It’s a real pleasure to continue working with them and I congratulate them on their 25th anniversary. Bravo!

Sergio Agosti, Lead Developer, The Frameworks

It was a real pleasure to be involved when redesigning and redeveloping their new modern, accessible and responsive website. I’ve always felt particularly connected with Estorick, especially as I share their cultural roots in my native Italy. Congratulazioni!

James Trowman, Partner, The Frameworks

The Estorick Collection was my first client at The Frameworks and my first foray into managing design and print. The team at the Estorick are very precise and creative in everything they do and that extends to every piece of promotional material for each exhibition. This gave me a wonderful opportunity to improve my attention to detail skills and to ensure we deliver great work for a wonderful client. It is lovely to see our designs in the real world for the exhibitions that run throughout the year and also to have the opportunity to see all the inspiring artwork. It has been a pleasure to support Estorick for so many years. 

Terry Brissenden, Founder, The Frameworks

In the 1990s, The Frameworks was in partnership with the eminent designer Derek Birdsall. He often worked with art publishers and some great artists too, including Lucien Freud and Frank Auerbach, producing many wonderful books. When the partnership moved to a new stage in 2000, The Frameworks cemented its offering to technology and consultancy clients. As exciting as this world is, we recognised that we still need art in our daily lives. Our studio in a former toy factory in Islington was a home for creativity, and we searched in the community for a partner we could support in that endeavour.

We found The Estorick Collection of Modern Italian Art in our backyard. Opened in 1998 in an elegant Grade II listed Georgian town house, it was known internationally for its core of Futurist works, as well as figurative art and sculpture dating from 1890 to the 1950s. We were captivated by the collection, and met with Roberta Cremoncini, the director, to explain our desire to provide pro-bono support to them. Here we are, all these years later, and we remain one of The Estorick’s biggest fans!

Down to a fine art

After two decades working together, we’ve got our partnership down to a fine art. As a designer, I feel lucky to have this connection with Estorick. Lucky because of the work we do together and because of the connection it gives me to the wider art world. At the Frameworks we believe that creativity can come from anywhere and has a place in every business. Our partnership with Estorick embodies our work as a creative business and inspires us every day.

Window display with flyers at the Estorick shop
The Estorick Collection website
Assorted exhibition leaflet designs
Rose Stewart, Design Director at The Frameworks, with Claudia Zanardi, Marketing Coordinator at the Estorick
View of the Estorick building from the garden