We don’t just love what we do. We own it.

We’re a team of creative and strategic experts who value imagination and innovation in equal measure, because we know this is the magic combination that will get you closer to your customers – faster.

  • Two men examine a large chart of design swatches posted on an office wall.
  • Black and white photo of a group of coworkers standing in a row against an office wall, looking toward a colleague seated at the end of a long conference table.
  • Overhead black and white view of a person lying on a concrete surface, using a smartphone to photograph cylindrical product containers placed on a white board.
  • A woman sits at an office desk working on a laptop, with a notebook and pen nearby and modern shelves filled with books and awards behind her in black and white.
  • A woman holding up a winged Hermes Creative Awards trophy in a black-and-white photo.
  • A black and white photo of three professionals gathered around a transparent interactive display screen at an exhibition.
  • Black and white photo of a woman sitting at a desk typing on a laptop with an open notebook beside her, in front of bookshelves filled with books.
  • Three men smile and converse while seated around a white desk in a modern office with large windows overlooking a city skyline.
  • A smiling man wearing an exhibitor badge stands at a technology trade show booth while being filmed with a handheld gimbal camera. In the background is a digital display presenting information about infrastructure and connectivity.
  • A smiling bald man with a beard stands in an office, excitedly holding up two silver wing-shaped trophies with raised arms.
  • Black and white selfie of two smiling women sitting at an outdoor restaurant patio with a wooden deck and plants in the background.
  • A black and white photo of three smiling people sitting together at an outdoor table, with the man on the right giving two thumbs-up.
  • Black and white photo of people working on laptops in a modern, plant-filled co-working office lounge.
  • Black and white photo of a smiling man in a beanie and a paper hat, peering over the top of an iMac beside a houseplant.
Proudly employee owned

Creative. Curious. Challenging.
Big thinking. Idea-shaping. Award-winning.

We’re one of a growing number of businesses in the UK who are employee owned.

The Frameworks HQ

7th Floor, Fora Building
21-33 Great Eastern Street
London EC2A 3EJ

hello@theframeworks.com
+44 20 3457 0475

Got a challenge?
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Our latest thinking

Abstract pixel art composed of large squares in shades of light blue, teal, dark green, and coral pink on a pale blue background.

The Prompt: The art of AEO: are you part of the conversation?

Answer engine optimisation (AEO) isn’t about gaming AI search or mangling your website to suit machines. It’s about creating an honest, authoritative version of your expertise that an LLM can actually use.

Louise Sheeran, Content Director

Pixelated abstract gradient transitioning from pale peach at the bottom left to dark brownish-red at the top right.

The Prompt: Your audience isn’t a persona. It’s a moving target.

The supply of brand knowledge is changing – but so is the demand. Brands must understand the evolving questions, needs and cares of the people they want to get close to.

Louise Sheeran, Content Director

See all thinking ↗