We are The Frameworks,
a specialist B2B marketing agency.
You need to tell your story to the world – or, more typically, to a clearly defined subset of the world who you want to influence. We craft strategies that will ensure you reach those people with the right content, delivered in the right way, at the right time.
B2B campaign specialists
Our clients operate in complex and often niche markets. They need a campaign and content strategy to make them stand out from the crowd and reach their target audience.
Whatever the scope, we help our clients create a campaign strategy plan through smart thinking, creative inspiration and a steely focus on audience experience.
A new perspective
We begin by working with you to immerse ourselves in your world. We conduct customer and audience empathy research and user experience mapping to make sure we understand your current projects and case studies.
Our insights form the foundation for our creative strategy on how to excite, inspire and encourage your target audience to engage with you and your story. All our creative thinking is produced from this foundation of real, human experience.
An unignorable campaign
Our client, Maersk, a global integrated logistics company, is known among many of its target audiences as a marine transport and ship-operating company. But Maerk’s audiences weren’t aware of its technology-enabled, digital supply chain capabilities or its new initiative, the Maersk Innovation Center.
We developed a compelling campaign to showcase Maersk’s commitment to solving pressing warehousing and supply chain challenges – while showing it had far more to offer than ships and containers. As a result, awareness of the Innovation Center increased and Maersk is now the collaborative partner of choice for revolutionising the logistics industry.