Khazna
Telling the story behind hyperscale transformation
Khazna is building the next generation of AI infrastructure. Its world-class data centres are the backbone of AI’s future and, as a G42 company, it is a fast-growing leader in this space.
As part of Khazna’s mission, it has to consider countries’ net zero targets and sustainability goals, customers’ constantly changing needs and the latest security demands. The common theme is that everything Khazna does is at the cutting edge.
Our brief? To elevate the behind-the-scenes of this work. Khazna wanted to show how its approach to designing and building next-generation hyperscale solutions is making a real-world impact. We had to find ways to demonstrate Khazna’s innovative spirit through unforgettable digital experiences.
Inside a data centre
One insight informed our ideation: the success of the AI opportunity depends on the foundations Khazna is building. AI needs flexible, efficient and secure computing power at scale, beyond anything we've seen before.
Khazna’s approach to delivering this is to focus on the details, getting the small things right to shape big transformation. That ethos gave us the idea to break down the anatomy of a hyperscale with an infographic.
By dissecting a powerful data centre, we could reveal the innovation at play at every single layer, from the data hall design and the latest sustainable cooling techniques to security considerations and the utilities powering it all.
At each stage we wrote a short explanation about how Khazna fine-tunes that element. Visually, we were inspired by technical drawings to show both the detail and scale of the process. Using Khazna’s signature pop of green as a backdrop modernised and elevated it.
We then added animation, creating a living anatomy that people could explore interactively.
Making potential a reality
We had previously worked with G42 to shape the visual representation of its Intelligence Grid, a platform that demonstrates how AI is on its way to becoming an essential utility.
As we were creating a new version of this platform, where all G42 and selected collaborators would have their own dedicated section of the experience, we designed an interactive story for Khazna: the lifecycle of a data centre.
The story explores Khazna’s approach to designing and building AI infrastructure, from start to finish. It’s a complex topic that we broke down into seven key steps, from finding the right location and connecting to the grid to designing for sustainability and transforming power into intelligence.
We revealed the impact of each stage of development by adding lively, line-drawn details to each image. As these illustrations animate, they demonstrate the potential of Khazna’s ambition as it continues to build the AI factories of tomorrow.
Creating technical appeal
Both experiences appeared at GITEX GLOBAL 2025, the world’s largest tech and startup show, where a global audience of enterprise and government stakeholders could explore the true breadth of Khazna’s ambition through these self-guided interactions.
The stories helped Khazna clearly articulate how it applies innovation across the board and start to shift the conversation from abstract AI to physical infrastructure.
Today, the lifecycle lives online as part of the wider Intelligence Grid experience, offering a way to explain Khazna’s approach that is far more elevated than a standard slide deck or technical walkthrough.
Ultimately, Khazna’s willingness to lift the lid on its technical processes not only reveals a commitment to transparency, but also exposes its laser-focus on innovating for maximum impact, at every single turn.
