As your organisation changes, your brand may need to show more of what the business has become. The challenge is to make that change clear across customer touchpoints while keeping the recognition and character people already value.
Your brand refresh should make the business's current direction clear through a central idea, supported by messaging and visual expression grounded in what the organisation actually does.
Read moreKeep the associations and recognisable cues that still express your strengths, then reinterpret them to communicate your business's future.
Read moreDigital experiences should express the refreshed brand through their content, structure and interactions, as well as their typography, imagery and colour.
Read moreYour refreshed brand should include a coherent visual and verbal system, backed by practical assets that employees can use across expanding internal and external communications.
Read moreSustainability is credible in an engineering brand refresh when it connects expertise customers already trust to practical progress that expertise makes possible.
Read more