How should we weigh the risks of featuring employees?

The risk of employees leaving should not outweigh the value of showing the knowledgeable, passionate people behind your services. Clients understand that people move on for different reasons; making employees' expertise visible helps explain the value your business can bring.

Departure risk is not a reason for anonymity

Featuring employees gives clients a clearer view of the people who will help solve their problems. Clients understand that employees leave organisations for a variety of reasons, so departure risk should not prevent a business from showing its people's knowledge and enthusiasm.

Make employee visibility part of a people-led approach rather than relying on a general list of services. Highlight how employees' experience helps them understand what clients need now and may need in the future. Support that approach with teams that are open and accessible at every level, where people can ask questions and challenge assumptions. The value lies in showing how the people within the business contribute to meeting client needs, not simply in making individuals recognisable.

Sources: Clients want people-led problem solving, not a list of services