Real people behind the corporate brand
Photography of actual employees in action can make a corporate website feel specific to the business rather than interchangeable with competitors. Choose images that show the people behind the organisation, not just a generic impression of professional activity.
For The Ardonagh Group, a website refresh used photography featuring real Ardonagh people in action to highlight the human side of its growing portfolio of entrepreneurial and specialist insurance businesses. The design showed investors and employees the people driving the group, rather than presenting a large, faceless organisation.
Apply the same principle when planning your website photography: show actual employees and connect their presence to the character and values of the business. Photographing your own people instead of using familiar stock images gives the brand imagery unique to the organisation.
Sources: The Ardonagh Group: A Website with a Human Side, The inside story: why your people shouldn't be just passengers on your brand journey