Weigh visible expertise against the risk of departure
Showing employees' expertise gives prospective clients a way to understand a people-led business beyond its list of services. Focus on how employees understand client challenges, bring relevant experience and collaborate to solve problems. Making that contribution visible helps explain the value clients would receive from working with the business.
Support employee visibility with an open, accessible team culture. Encourage people to ask questions, challenge perceptions and consider what clients need now and may need in the future. Marketing can then highlight the people-led approach behind the service offer. Employees who become visible spokespeople may eventually leave, but people understand that departures happen for many reasons. The possibility of departure alone is not a reason to hide knowledgeable people whose contribution helps clients choose.
Sources: Clients want people-led problem solving, not a list of services