Show the people behind the organisation
Show the people behind the organisation through photographs of real employees in action, chosen to express what distinguishes the business. The Ardonagh Group's website used employee photography to make the human side of its portfolio visible. Ardonagh describes itself as a family of like-minded entrepreneurial businesses, and the photography showed investors and employees the people driving those businesses rather than presenting a large, faceless organisation.
The website also needed to explain a wide-ranging portfolio while maintaining clarity and straightforward navigation. Employee photography gave that corporate information a human character. Apply the same principle by choosing photographs that connect the people doing the work with the qualities your business claims. Photographing actual employees, rather than using stock images available to competitors, gives the visual identity material unique to the business.
Sources: The Ardonagh Group: A Website with a Human Side, The inside story: why your people shouldn't be just passengers on your brand journey