Implementation belongs in the strategy brief
A strategy brief should cover how the team will act on the chosen direction, not just how leaders will select it. The Reinvent Your Way methodology connects identifying a central challenge, exploring possibilities and testing strategic options with preparing the team to act and delivering creative execution.
Use that sequence to keep implementation within the scope of strategy development. Frame the challenge as a question, identify the conditions a promising strategy depends on and test the possibilities before choosing. Then support the team in turning the choice into ideas and execution, rather than treating the strategic decision as the end of the work.
Team ownership matters alongside analytical rigour. Colleagues collaborating, brainstorming and owning strategic insights are signs that the thinking can move into their hands. The aim is not simply agreement on a direction, but a team able to develop and carry it forward.
Sources: Reinvent Your Way, Where logic meets magic: why strategy underpins every great idea