Innovation capacity
When day-to-day delivery takes all the oxygen, new ideas rarely get far. Making innovation work means protecting time, funding it honestly and bringing the right perspectives together early. Start with a clear challenge, leave room for open thinking, then test what can work in the real world. The aim is not novelty for its own sake, but stronger choices and useful momentum.
How do we get approval for a creativity budget?
How do we run creative workshops that produce usable ideas?
How do we get the campaign team to produce bolder ideas?
What should we stop to free up innovation time?
Should we fund protected time for innovation work?