What draws visitors into our exhibition story?

Give passers-by a story they can play by making the activity express what your offering enables. At GITEX Global, botim needed to introduce its financial proposition to an international audience that might know it only as a calling app. Money Moves, the activation created for botim, translated that proposition into connected mini-games about earning, growing and spending money. Players encountered the platform's money story through participation rather than a dense product screen. An in-game assistant, Bo, accompanied players through a three-minute experience, while transitions connected the games into a coherent narrative. Friendly messaging and a scoreboard supported the experience. The useful design principle is to connect each interaction to the proposition, so the activity becomes the introduction to the offering rather than a separate attraction.

Distinguish attention from business impact by reporting participation measures separately from claims about understanding or commercial return. The three touchscreen games created for botim money attracted a steady queue at GITEX GLOBAL and were played by 1,883 players across the week-long exhibition. Average play time was 2m 51s, recording sustained participation in an experience built around earning, growing and managing money. Those measures describe the activity's reach and time spent playing; they do not establish visitor understanding or commercial return. Botim's Head of Marketing & Communications, Hazem Beshr, described Money Moves as a new touchpoint that raised awareness of its financial offerings in a playful, relatable and human way. Keep that client assessment distinct from the recorded participation figures when judging the activation's contribution.