Build a platform that can keep changing
Build an interactive event story around a platform that can be maintained after launch, rather than treating the event installation as its final form. G42's Intelligence Grid 2.0 combined a bespoke content management system with a web-based storytelling experience focused on the real-world difference G42's AI technology was making.
The development built on an earlier 3D, city-based experience, with a brief to make the platform dynamic, scalable and aligned with G42's new brand identity. An AI-supported production process enabled thousands of videos to be created, with around 170 curated for the final experience. Intelligence Grid 2.0 launched across six screens at GITEX GLOBAL in Dubai and subsequently remained available as a flexible online platform, updated across the G42 group.
For an event brief, specify both the launch experience and how its content will be managed and updated afterwards.
Sources: G42: Telling the story of intelligence, Putting AI first: how the UAE is transforming conversations, brands and societies