Convey the feeling of entering the environment
An immersive experience can help prospects imagine entering a technical service environment without making the subject less technical. For IBM Garage, The Frameworks created a 360° VR experience that helped people feel what it was like to enter the IBM Garage. The emotional aim was not to make someone laugh or cry, but to evoke the sensation of being there. The Frameworks argues that authentic storytelling starts with empathy and an understanding of the audience, using research and personas to make the message relevant. Apply that principle by identifying the feeling an encounter with your service should convey, then shaping the experience around it. Keep the purpose specific: communicate the experience of entering the environment, rather than replace technical evaluation.