Refreshing a brand identity
Refreshing a brand identity means deciding what should change, what should remain familiar and how the new expression will work in everyday customer interactions. Start with the gap between current perception and intended position, then connect messaging, design and practical tools so the brand is recognisable, credible and consistently applied.
How do we match our brand voice to our visual identity?
Should we update our logo or redesign our whole identity?
How can we check whether audiences understand our new brand?
What should a brand strategy and identity programme include?
How do we keep a new design system consistent?
