What should people review before an AI-built website goes live?

Review the information architecture, content hierarchy, accessibility and AI-generated content before launch. A strong AI-built website helps people find what they need, works with different devices and input methods, and keeps human judgement in the loop for navigation, copy, imagery and personalised outputs.

Check that people can find and understand the right content

Before launch, review the information architecture, content hierarchy and user journeys behind an AI-built website. AI can speed up content creation and personalisation, but the experience still needs clear routes into complex information. Visitors should be able to recognise where to begin, understand what each section offers and reach relevant detail without getting lost in clever interactions or generic recommendations.

Review navigation and storytelling together. A tailored experience needs structured rules, trusted content sources and clear editorial decisions, not just generated outputs. Check whether each audience can move from a broad introduction to deeper technical information at a sensible pace. Look closely at labels, page structure, calls to action and any assessment or recommendation flow. If the route is unclear to the people using the site, faster generation has only created faster confusion.

Sources: We’re creating new experiences with AI – but we still need imagination, UST NavigatorAI: Truly personalised marketing powered by generative AI

Treat accessibility as a launch requirement, not a final polish

Accessibility and inclusive design need checking before an AI-built website goes live, especially where custom interactions, dynamic content or generated media are involved. Review whether people can use key journeys with a keyboard, whether screen readers can recognise controls and content, and whether the experience remains usable across browsers, devices and connection conditions.

Native browser elements can make accessibility simpler because they already support familiar input methods. Custom components need closer scrutiny: a styled dropdown, carousel or interactive tool may look polished while becoming difficult to operate without a mouse or impossible to understand through a screen reader. Review contrast, pace, content visibility and the effect of disabled JavaScript as well. AI can help create meaningful alt text and support WCAG-aligned development, but generated work still needs a human check for context, clarity and real-world usability.

Sources: The Prompt: Using AI to Create a More Accessible and Dynamic Digital Future, Designing and developing web experiences for everyone

AI-built websites need human judgement at every critical moment

We believe an AI-built website should be reviewed as a human experience, not simply signed off as a technical output. AI can accelerate code, imagery, video and personalised content, but it cannot replace the decisions that make a journey clear, useful and credible. Our work for G42 combined AI-assisted production with a custom content structure and a clear approach to navigation and storytelling. For UST, we paired generative AI with structured rules, trusted content sources and human oversight to keep recommendations accurate and valuable. That is the standard we bring to launch review: inspect the foundations, challenge the generated output and make sure the experience earns its place for the people using it.

Sources: We’re creating new experiences with AI – but we still need imagination, UST NavigatorAI: Truly personalised marketing powered by generative AI

FAQs

Which parts of an AI-built website need human review before launch?

Human review is essential for navigation, storytelling, generated content, recommendations and the quality of key interactions. AI can accelerate code and content production, but structured rules, trusted source material and editorial judgement help keep outputs accurate, relevant and useful. Review the complete user journey rather than approving individual generated assets in isolation.

Can AI-generated alt text be approved automatically?

AI-generated alt text should be reviewed by a person before launch. AI can analyse an image and its surrounding content to produce more meaningful descriptions than a filename or empty placeholder, but the final wording still needs to match the image's purpose and page context. Alt text is useful only when it helps someone understand the content they cannot see.

What accessibility checks matter most for an interactive website?

Test whether every essential interaction works with a keyboard and can be recognised by screen readers. Review custom controls especially carefully, because native browser elements often provide stronger built-in keyboard support. Also check contrast, device and browser behaviour, connection constraints and whether content remains usable when JavaScript is unavailable.

Should an AI-built website use interactive content or static pages?

Choose the format that makes the information easiest to find and understand. Interactive experiences can invite exploration and support tailored journeys, while clear structured pages may be the better route when a simple explanation is enough. Every interaction should have a clear purpose in the content journey, not exist simply because it can be generated.