If you’re not in the conversation, how can you get closer to your audience?
The way people discover brands is changing. AI increasingly influences the B2B buyer journey, and visibility in these search results can make or break your brand.
We help B2B brands to embrace this new world of AI discovery. That means taking advantage of the tools that are disrupting communications to get you closer to your customers. The result: your brand shows up and stands out in AI search.
We help B2B brands to embrace this new world of AI discovery. That means taking advantage of the tools that are disrupting communications to get you closer to your customers. The result: your brand shows up and stands out in AI search.
One way we do this is through Brand Proximity, our new service designed to close the gap that LLMs are putting between you and your audience.
We also work with brands that are building the foundations of an AI future, creating experiences that cut through the hype and speak to real human needs. Because humans are still at the heart of brand connection.
We also work with brands that are building the foundations of an AI future, creating experiences that cut through the hype and speak to real human needs. Because humans are still at the heart of brand connection.
BRAND PROXIMITY: WE GET YOU CLOSER TO THE PEOPLE WHO MATTER WITH AI
Organising your content for AI discovery
Get the right story, evidence and expertise in front of the right people.
We can help you understand the knowledge you already have in your content ecosystem, identify the subjects and ideas that matter, and use AI to group it into a connected, authoritative body of knowledge that’s optimised for AI to find.
Read more >We can help you understand the knowledge you already have in your content ecosystem, identify the subjects and ideas that matter, and use AI to group it into a connected, authoritative body of knowledge that’s optimised for AI to find.
Always-on customer insight and understanding
Understand your audience as nuanced human beings, not static personas.
We can build an interactive representation of the people, challenges and conversations that matter to your brand. This will help you understand their motivations and triggers, test ideas and make meaningful connections.
Read more >We can build an interactive representation of the people, challenges and conversations that matter to your brand. This will help you understand their motivations and triggers, test ideas and make meaningful connections.
The art of answer engine optimisation (AEO)
Create the content AI needs without losing your human touch.
We can bring together a precise understanding of what your audience is asking and the right ways to surface your expertise. With this, we’ll create focused content designed to answer AI’s call while the content you’ve built for people continues to move them.
Read more >We can bring together a precise understanding of what your audience is asking and the right ways to surface your expertise. With this, we’ll create focused content designed to answer AI’s call while the content you’ve built for people continues to move them.