How do we help visitors explore our businesses online?

Give visitors a reason to explore your businesses beyond company names or ownership relationships: show how their capabilities connect to industry applications and human outcomes. For G42, the portfolio experience evolved from a layered 3D cityscape into a web-native framework centred on an "impact algorithm". The narrative mechanism mapped technology enablers, including energy, compute, cloud and foundational models, to real-world outcomes. It surfaced industry contexts and solutions across G42's businesses, telling stories about the human impact of technological advances rather than technology alone. Themes called "commitments", including responsible AI, sustainability and equitable AI, anchored the experience in G42's purpose. The practical principle is to organise exploration around what the businesses help achieve, not only which companies belong to the group.

Make individual company stories part of a coherent experience by planning navigation, messaging and content management together. For G42, work began by establishing how navigation and storytelling would function, then building a custom content management system to house the experience's structure. Messaging was harmonised across all ten companies in the G42 group into one unified voice. A bespoke production pipeline supported the creation of thousands of videos, with around 170 curated for the final experience. The Intelligence Grid 2.0 launched across six screens at GITEX GLOBAL in Dubai and continued as a flexible online platform, updated across the group. The useful practice is to plan both how visitors move through the portfolio and how the group will maintain its stories.