Weigh client relevance against the risk of departure
Judge whether featuring employees will help clients understand how your business approaches their problems. In "Clients want people-led problem solving, not a list of services", James Trowman argues that clients want collaborative partnerships grounded in a genuine understanding of their challenges, rather than a generic service list. Personality helps build rapport and trust.
Make employees' contribution the focus: their experience, their understanding of clients' current and future needs, and their willingness to ask questions and challenge assumptions. Those qualities give substance to a people-led proposition, rather than simply putting faces beside service descriptions.
The possibility of departure is not, by itself, a reason to keep employees anonymous. Trowman argues that people understand employees leave for varied reasons, and that showing passionate, knowledgeable people brings benefits that outweigh the risks.
Sources: Clients want people-led problem solving, not a list of services