We are The Frameworks,
a specialist B2B marketing agency.
From hyper-targeted spots aimed at specific accounts to always-on PPC, the rapidly evolving media landscape throws up new opportunities for B2B marketers every day. We work hard to ensure we maximise media opportunities and your placements deliver the results you need.
B2B advertising specialists
Our clients operate in complex and often niche markets. They need an advertising and media activation strategy to make them stand out from the crowd and reach their target audience.
Whatever the scope, we help our clients solve their challenges using strategic insights, creative inspiration and a steely focus on audience experience.
Show, not tell
Our advertising and media activation strategy is tightly and holistically linked to our creative content development process. When the time comes to activate your new business message, our approach seamlessly continues the work we have done together.
We tailor your placements specifically to your requirements and our studio team builds all content and ads. Once launched, we regularly assess the metrics, learn what’s working and adapt our content for the greatest impact. Our process is responsive and driven by what works best for you.
Repositioning a giant
Our client Dassault Systèmes shifted into new territory, with a broader proposition focused on experience design. Now up against established enterprise software players, our brief was to create a campaign to make a lasting mark on the global stage.
At the heart of Dassault Systèmes is the ability to explore possibilities collaboratively. The more we delved into this idea, two words consistently and repeatedly rose to the surface – “if” and “we”. And so the “IF WE” concept was born.
Across TV, out-of-home, print and digital, we brought the idea to life with powerful – and award-winning – photography that posed intriguing questions using the “IF WE” construct. “IF WE” not only succeeded in bringing new confidence and rigour to the Dassault Systèmes brand, it drove awareness in exactly the right way and helped the company achieve a sustained period of growth.