We are The Frameworks,
a specialist B2B content marketing agency.
Campaigns and brands live and die on the quality of the content that drives them. Our studio team knows what it takes to weave narratives that span multiple formats and channels, lavishing creativity and care on everything from a single social tile to a cinematic brand film.
B2B content specialists
Our clients operate in complex and often niche markets. They need a content development strategy to make them stand out from the crowd and reach their target audience.
Whatever the scope, through smart thinking and creative content development, we help our clients across the globe to solve some of their most important business and communication challenges.
Telling your story
All content we create is founded on the extensive work we do at the start of our partnership to immerse ourselves in your business and build a content strategy that addresses your challenges.
From this foundation, our studio team creates a narrative and vision to tell your story to your target audiences. We develop new content and assets alongside repurposing any existing assets. Across all mediums, all content will be unequivocally you: your story, told your way.
Leading with humanity
Our client, UST, a global consultancy, approached us fresh from a rebrand and ready to tell its story to the world for the first time.
Creating new content to tell this story was crucial. Until now, UST had relied on traditionally formatted content posted on ust.com. We needed to shake things up. Drawing on the new brand message, we created a campaign called Boundless. We developed two core content approaches to underpin our Boundless content strategy – Boundless Stories and Boundless Thinkers.
Both routes celebrated the human at the heart of even the most complex technical narratives. All content is driven by authenticity: real people, real opinions and real photography. This is a B2B technology narrative brought to life through emotive – often cinematic – content.