We are The Frameworks,
a specialist B2B market research agency.
The best way to ensure you create authentic connections with your audience is to understand them in depth – their challenges, their influencers, their aspirations. So we go deep.
B2B specialists
Our clients operate in complex and often niche markets. They need to understand the intricacies of the market and the solutions their target audience are looking for to stand out from the crowd.
Whatever the scope, we help our clients create authentic connections using strategic insights, creative inspiration and a steely focus on audience experience.
Target audience research
We believe that we can only do our best work when we understand your business as well as you do. And to do that we need to understand your market and audiences in depth.
Our strategy team conducts stakeholder interviews, gathers inspiration and runs a business proposal review. Alongside this we conduct extensive market research and build a competitive review. Then we define audience personas and user stories and create a sitemap based on your objectives and user flows.
Once we’ve got to the bottom of every granular detail, we produce an executive summary for your review. The work we do at this stage forms the foundation for everything that comes next.
Less is more
Dematic, one of the world’s leading intelligent automation providers, needed a bold campaign to drive awareness for its new micro-fulfillment offering, launched in 2020 against the backdrop of the pandemic.
Our research revealed that we needed to focus on customers who already understood the general concept of micro-fulfillment but needed to lift the lid on some top-line specifics to better understand how it could work for their business. To provide this insight, we built an online configurator.
Headlined “Less is more”, the streamlined landing page was designed to maximise form-completion. We embraced a tone of voice that offered clarity and authority to showcase Dematic’s experience in delivering breakthrough solutions for retailers.