Digital development

Our approach

A brand is only as strong as the experience it delivers – and today, that experience is almost always digital first. A website, a platform, an interactive tool: often the place where someone really decides whether to trust you.

We build digital experiences that hold up under real use, not just under review – fast, accessible, and engineered to work as hard as the strategy and creative behind them.

Sometimes that’s a website. Sometimes it’s something stranger: an in-browser VR experience, an AI-generated video pipeline, a platform made to scale across ten businesses at once.

Maersk

Maersk wanted to prove it had far more to offer than ships and containers. We built a new identity and website for its Innovation Center, grounded in audience research and UX mapping, designed to put real projects and case studies front and centre. It was proof of a technology-enabled, digital-first side of the business most people never saw.

IBM Garage

IBM’s new co-creation space needed to feel as inventive as the work happening inside it. We made an interactive physical book and an in-browser VR experience that dropped prospective clients straight into the IBM Garage environment – helping to generate $62 million in lead progression within five months.

A man holding a blue IBM Garage cardboard VR viewer to his eyes, printed with Where the magic happens

G42

Evolving G42’s award-winning 3D cityscape into something that could scale, we rebuilt The Intelligence Grid as a sleek, web-native experience – engineering a new “impact algorithm” narrative mechanism and an AI-generated video pipeline that let the story update and adapt across all ten G42 businesses at once.

Our latest thinking

Red watercolor brush lettering reading: What can we build out of what has been dismantled

I am challenging: Sophie

Meet the challenging people who own The Frameworks. Sophie Meadows ponders the future of creative roles and gets stuck into one job AI could never do: gardening.

Sophie Meadows, Creative Strategist

Lowercase letters n and e in dark brown, with a large red-orange circle behind the e, on a cream background.

The Prompt: The art of AEO: are you part of the conversation?

Answer engine optimisation (AEO) isn’t about gaming AI search or mangling your website to suit machines. It’s about creating an honest, authoritative version of your expertise that an LLM can actually use.

Louise Sheeran, Content Director

See all thinking ↗