Sony TEOS:brand identity

Building a smart, hard-working brand for solutions that drive productivity in the modern workplace.

Today’s agile workplaces demand the seamless integration of services and intuitive management tools to keep things running smoothly. Enter Sony TEOS – a family of intelligent workspace solutions designed to meet these needs.

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The TEOS suite had some needs of its own that were right up our street. Recognising the potential for this B2B offer, Sony asked us to build a solid messaging and visual framework around the TEOS brand. 

“The Frameworks is one of the best agencies we’ve worked with since I joined Sony. The team is professional, really understands our objectives and provides excellent work. We have never been disappointed so far, on either copy or design.
Working with them has definitely been a step up at every level: brand identity, collateral, brochures etc. Without any doubt, the quality the team delivered for our Sony TEOS solutions has been one of our key success factors. But one of the biggest upsides is the low number of review and revisions required, increasing our overall productivity.”
Thomas Issa, Europe Corporate & Education Solutions Manager, Sony Professional Europe

So we looked at the changing nature of today’s workplaces, exploring the way colleagues interact, how spaces are organised and the role technology plays in so much of the working day. We recognised that smarter work spaces aren’t just nice to work in; they make solid economic sense thanks to their ability to unlock creativity, productivity and collaboration.

Based on these insights, we developed a strong, professional look and feel for the brand and its communications. Inspired, in part, by isometric representations of working environments, the visual style had a distinct dynamism that matched the fluid functionality of the Sony TEOS suite. We wove this identity through the brand’s key assets and touch points, including PowerPoint templates, product brochures and splash-screens.