The Ardonagh Group:a website with a human side
Creating a clear online presence
We elevated The Ardonagh Group’s website, refreshing the design and humanising the brand. Our aim was to re-engage the group’s investors and employees, create a feeling of momentum and reflect the group’s growing family of businesses.
One of the world’s leading independent brokers, The Ardonagh Group is an insurance distribution platform that acts as a meeting point for best-in-class entrepreneurial and specialist brands. Ardonagh is focused on growth and expanding its broad portfolio of businesses in the insurance sector. It needed a website to clearly reflect this momentum.
We were tasked with creating an online space that had to fulfil several functions. The website needed a space to share news and explain the nuances of its wide-ranging subsidiaries in the UK, Ireland and broader international markets. But Ardonagh wanted to do this without jeopardising clarity and website navigation. Most importantly, it had to engage investors and employees alike.
Light, bright and simple
As a large, evolving organisation, Ardonagh wanted to cut through the complexity of its portfolio. We ticked the practical boxes through a clear, easy-to-navigate experience with sections to explain what the company does, introduce the executive team, reveal the group’s latest news, provide financial information for investors and explain its portfolio by sector.
This simple structure is complemented by a palette of just a few colours that lean into the white space of the page, clear signposting through punchy copy, as well as large, beautiful photography to help tell Ardonagh’s story in a snapshot.
The people behind the portfolio
We used the website’s design to highlight the group’s core values, too. Ardonagh prides itself on being a family of like-minded entrepreneurial businesses. And these businesses are successful because of the people behind them.
We demonstrated that the group isn’t a large, faceless organisation by highlighting its human side. We used photography featuring real Ardonagh people in action to show investors and employees where the true driving force of the group comes from.