Colorful abstract geometric shapes arranged in two rows on a black background, including a pink four-point star, yellow square with a black striped circle, blue spiky burst, pink ovals, blue square with a ring, and a green rounded rectangle with a black interlocking knot pattern.Three pink ovals growing larger from left to right sit above a pale yellow-green square containing a black circle whose right half is made of vertical stripes, all on a dark background.

WellSaidShaping the voice of an ethical AI leader

Service
  1. Content development
Industry
  1. Software

WellSaid is a premium, ethical AI voice platform that pays real actors to train its voices. We shaped the verbal and visual identity behind its rapid rise.

Challenge

AI-driven startups are emerging in nearly every industry, but WellSaid has already shown staying power in a crowded AI SaaS space. Its distinctly ethical approach, paying real talent to train voices on a closed, no-deepfake model, sets it apart as a premium option.

But WellSaid needed to find its own voice – and fast. Initially brought on board to create website content, our partnership evolved into writing, editing and designing a wide range of assets, from explainer and demo videos to social ads and community badges. Today, we're one of WellSaid's key marketing partners, helping the brand find and project a voice as distinctive as the product itself.

Insight

WellSaid is not just a voice generator. By using real actors to train its voices, it ensures content always sounds lifelike, usable for everything from brand films to training materials. Most importantly, its secure closed model and no-deepfake policy mean businesses can trust the platform.

Every piece of language we developed for the website, ads and beyond, had to reflect these qualities: authenticity, trust and quality. That meant we couldn't just tell a story about WellSaid's voices; the story had to be told by them. We wrote scripts for launch, explainer, demo and teaser videos to be delivered by WellSaid's own AI voices, letting the product demonstrate its own credibility.

Solution

Our design support began with social ads built to WellSaid's brand guidelines, alongside a Canva ad template so internal teams could build their own posts as needed. We later designed badges for WellSaid Legends, a loyalty programme for its longest-serving customers, leaning into the "w" of WellSaid's logo to craft a heart reflecting the community it has built.

We also created a standalone identity for WellSaid Offsite Week: the "WOW" brand borrows from WellSaid's existing design language but pushes it into a more playful space, with bolder colour and icons for internal teams gathering to inspire one another.

As the relationship deepens, we continue shaping WellSaid's design and language across the board, creating assets that feel in tune with one another and the brand's wider purpose.

It's been an exciting challenge to work closely with WellSaid as it finds its own voice. It's an undeniably cool platform, made even cooler by the fact that it's a premium option that uses AI ethically. We were highly aware that the copy and design both need to serve the brand as it settles into its bright future. Together, we're creating work that does just that.

Charlotte Irwin, Senior Writer and Editor, The Frameworks
A black geometric infinity-style symbol with three loops on a pale blue-to-green gradient background.

Related projects

botimMaking money move through play

Genius SportsDelivering with data, powered by passion

Related thinking

Abstract geometric pattern of white shapes forming stylized letters and blocks, including a circle inside an arch, a T, and a B, on a bright orange-red background.

The Prompt: AI; didn’t read. Why audiences are craving personality

As AI changes how people view content, how should writers adapt? Our senior writer, Charlotte, speaks to Alys Key, a business and tech journalist, about how – and when – to stand out from the machines.

Charlotte Irwin, Senior Writer and Editor

White line illustration on a black background of a vintage typewriter with a sheet of paper inserted that reads, Cut the jargon.

Cut the jargon. The best B2B writing is plain and simple

Far from making you sound smarter, complex language makes things – well – complex. Stick to simple language to engage your audiences and stand out from the crowd.

Charlotte Irwin, Senior Writer and Editor

See all thinking ↗