WellSaid
Shaping a leader in AI voice
AI-driven startups are emerging in nearly every industry, but WellSaid has already shown it has staying power in the AI SaaS space. It’s leading the way with a distinctly ethical approach to AI voice: paying real talent to train their voices on its closed model.
This unique proposition sets WellSaid out as a premium AI voice option. But it needed to develop its own voice – and quickly – to promote it.
The team initially approached us to create content for the website. But this soon evolved into writing, editing and designing a wide range of assets, from explainer and demo videos to social media ads and community badges. Now we’re one of WellSaid’s key marketing partners.
Finding its voice
WellSaid is not just a voice generator. By using real actors to train its voices, WellSaid ensures its content always sounds lifelike; its AI voices can be used to create content for everything from brand films to training materials.
Most importantly, due to its secure closed model and no deepfake policy, businesses can trust their content with the platform. The language we developed for the website, ads and beyond had to reflect these core qualities.
We worked with WellSaid to produce several videos – launches, explainers, demos and teasers – that tell this story and reveal why its voices are unrivalled in the AI voice space. Naturally, the scripts are all delivered by WellSaid voices.
Applying the visual identity
Our design support began with ads. We created social ads in line with WellSaid’s existing brand guidelines and developed an ad template in Canva for internal teams to build their own posts as and when they need them.
More recently, we designed the badges for WellSaid Legends, a loyalty programme for WellSaid’s longest-serving customers. We leant into the “w” shape of WellSaid’s logo to craft a heart that reflected the community this initiative has created.
The WOW factor
As part of our relationship, we designed a standalone logo for WellSaid Offsite Week. The resulting “WOW” identity borrows from the existing WellSaid design language but pushes it into a more playful space, with greater use of colour and icons, ideal for internal teams gathering to inspire – and be inspired by – others.
Here, every story is WellSaid
As our relationship deepens, we’re helping to shape WellSaid’s design and language across the board, creating assets that feel in tune with one another and WellSaid’s wider purpose. The result? A brand with a voice that’s certainly worth listening to.
Our Senior Writer and Editor, Charlotte Irwin, explains:
“It’s been an exciting challenge to work closely with WellSaid as it finds its own voice. It’s an undeniably cool platform, made even cooler by the fact that it’s a premium option that uses AI ethically. We were highly aware that the copy and design both need to serve the brand as it settles into its bright future. Together, we’re creating work that does just that.”