Sharon joined The Frameworks back in 1994 when the consultancy was still in its infancy. She arrived to help out temporarily, but loved working with us so much she ended up staying. She has held a number of senior accountancy positions in both industry and private practice, and is now responsible for managing all our finances and accounting systems.

When she’s not crunching numbers, Sharon is usually being taken for a ride on Mr Ads, her Highland Pony.

Challenge Sharon to
Crunch the numbers.
Teach you how to ride a horse.

Roberta is a mission-driven marketing leader with global experience spanning technology, content, media and FMCG. Her work history reads like a who’s-who of tech visionaries: she’s put in hours at Apple, Spotify, Ubuntu and Skype, and raised investment for her own start-up, Pourwell. As our Business Director she’s bringing it all together, growing our presence across the rich source of tech innovation that is the UAE.

Roberta is a creative thinker and entrepreneur with an instinct for business growth. Following stints in London and Stockholm, she lives in Dubai with her family and her old English sheepdog, Pip, an unlikely but enthusiastic desert-dweller. Roberta unwinds by hitting the running track or the theatre.

Ellie takes the lead on research. She is responsible for delving into our clients’ worlds and discovering the game-changing insights that enable our strategy and creative teams to do what they do best.

Armed with a degree in English Literature from Cambridge – and a master’s from Bristol – Ellie joined us from Which? where she was a senior market analyst. There, Ellie got under the skin of products – and sales descriptions – and uncovered the best and worst of technology.

Outside of the studio, Ellie enjoys reading (voraciously) and is a keen runner. At the weekend you’ll find her getting the miles in, preparing to race her next marathon.

‍Challenge Ellie to
‍Change your perspective on your business.
Create your next running route.

Don works with clients to identify and articulate their distinct advantages in meaningful terms. He leads our Reinvention business strategy offering and develops content strategies and messaging frameworks that generate real business outcomes. His ability to go deep into his clients' worlds means he can be found chatting about topics as diverse as blockchain, property development and AI, sometimes at the same time.

With a background in print and digital media in New York and London in markets like IT, luxury, engineering, art and science, Don brings a depth and breadth of experience to every new project. He also claims to house a stockpile of maple syrup to rival Canada’s strategic reserve.

Challenge Don to
Reinvent your strategy.
Give you the low-down on all things sailing.

Clive is a chartered accountant with many years’ experience building sustainable businesses. His business strategy and finance expertise bring an extra element to our core brand work, drawing important connections between the way people behave and how an organisation performs.

Clive is someone many of us go to for advice. He’s our trusted chairman – and the chair of our employee-owned trust. He applies his calm, collected voice of reason to any problem, big or small.

As a Governor and Deputy Pro Chancellor for Canterbury Christ Church University and a Deputy Lieutenant for Kent, Clive plays an active role in his local community. And if you get a moment, ask him about his famous stamp collection.

Challenge Clive to
Offer invaluable business advice.
Give you a crash course in stamps.

Sheri is in charge of making sure everyone’s happy. She takes overall responsibility for the agency's global HR function, ensuring every Frameworker is empowered, motivated and fulfilled in what they do.

An experienced Fortune 100 communications and marketing leader, Sheri has spent 30 years in a career almost equally divided between client and agency work. She has held senior marketing roles at IBM and Lanier Worldwide (now part of RICOH), CNN and Coca-Cola.

Outside the office, Sheri loves her library, browsing old bookstores and spending time with her children and husband, Terry. There’s a clear link between the passion Sheri has for her family and the personal care she devotes to every member of the agency. And we wouldn't have it any other way.

Challenge Sheri to
Be an excellent sounding board.
Suggest your next read.

As a senior member of our studio team, Louise delivers big ideas and killer copy for all our clients. It’s her job to put a brand’s ambition into words, striking the tricky balance between clarity and creativity. Louise has a knack for drawing out stories that connect with people to create meaningful content about even the most technical subjects.

Most of Louise’s ideas come to her while navigating the back streets of south-east London on her beloved bicycle. She loves travelling and going to gigs, but lately spends more time propagating houseplants.

Challenge Louise to
Design your brand voice.
Recommend a great music documentary.

Ben takes overall responsibility for strategic projects, leading research, analysis and recommendations across a broad range of business and brand challenges. His career began with an engineering and programming degree from Oxford University, where he discovered he preferred wrangling words to building bridges. He has spent the years since in B2B journalism, PR, marketing, copywriting and brand strategy.

Away from the office, Ben is an amateur cryptic crossword compiler and an enthusiastic smoker – mainly of pork, but sometimes beef too. He's also a pretty good bet for restaurant recommendations.

Challenge Ben to
Come up with your next big idea.
Set you a cryptic crossword.

Meet our resident scouser Myles. As a design graduate he was tipped as “one to watch” by industry heavyweights including Burberry and D&AD. Now he brings a fresh perspective and his distinctive style to every client brief.

An early obsession with album sleeve art inspired Myles to take a creative route. And he’s just as passionate about the contents of those sleeves; he spends his free time building his expansive record collection and can often be found at music festivals.

Challenge Myles to
‍Create your new logo.
Get you Glasto tickets.

What do banking, Olympic sailing, champagne and guns have in common? No, it’s not the plot of the latest James Bond – it’s Daisy’s CV. Daisy has a wealth of experience helping brands to grow and get attention.

With a knack for getting into clients’ heads and talent for keeping several plates spinning at once, Daisy knows just when to challenge the status quo to get the best results.

Daisy is a people person who thrives in the collaborative environment of a design consultancy. Outside work, she unwinds by doing yoga and hanging out with some very special Labradors.

Challenge Daisy to
Get your brand noticed.
Crow pose.

Terry is a graphic designer. After graduating from the London College of Printing, he was hired into IBM by American designer Paul Rand. Initially working alongside the IBM product design team, he moved on to lead the UK communication design programme working with eminent designers Alan Fletcher, David Hillman of Pentagram and Derek Birdsall, with whom he later formed a partnership.

Terry established The Frameworks in 1989, fulfilling his ambition to apply design thinking methodology across cultural, economic and environmental change to address the challenges and opportunities businesses face. IBM has remained a client ever since.

Terry is a fellow of the RSA.

Challenge Terry to
Make you see things differently.
A game of poker.

Adrenaline junkie Ian joined us back in 2017. After completing a BA in digital advertising and design at Ravensbourne University, Ian got hands-on experience in digital and graphic design working with high-profile clients at Saatchi & Saatchi, Johannesburg.

Having found his passion for digital design, Ian now enjoys the challenge of working in Webflow and building for multiple platforms – and he’s not shy about getting stuck into a bit of coding and UX when the need arises.

When he's not designing at speed, Ian can be found on his motorbike (if you can catch him) or receiving one of his regular daily shots of caffeine.

Challenge Ian to
Design a next-level user experience.
Take you for a spin on his bike.

Originally training as a designer, she made the leap to client services when she realised she could put her talent for building relationships to better use. Before joining us, Mayuri managed the transition of creative services from in-house to outsource for Linklaters, and managed a dedicated internal agency for Slaughter and May.

Her double-edged career trajectory means Mayuri is the perfect person to guide both clients and our studio team through even the thorniest of creative challenges. Outside work, Mayuri likes the simple things in life – brush lettering, raising chickens and hiking to some of the world’s most beautiful spots.

Challenge Mayuri to
Navigate your challenges with ease.
Give you the ultimate introduction to crafting.

Chris leads The Frameworks’ digital and business development initiatives, helping brands stay ahead of the curve in an ever-evolving digital landscape.

With a deep focus on AI, he integrates emerging tools and digital strategies to deliver cutting-edge solutions for our clients.

Chris is a keen footballer and vinyl collector. You may also find him trapped in an escape room with some of his fellow Frameworkers, where his problem solving skills come in handy.

Challenge Chris to
Deliver a fresh AI solution.
Navigate his way out of an escape room.

Sergio mentors and guides the development team, creating and implementing coding best practices. With experience spanning everything from system administration to front- and back-end development to web design, Sergio brings his passion for web accessibility and responsiveness to every project. Sergio holds a computer science degree from the University of Venice in his native Italy.

Being Italian, it's no surprise that Sergio loves coffee. When he's not enjoying the best espresso in town, Sergio can be found wearing a black belt (not an Italian leather one, but the one he owns in karate).

Challenge Sergio to
Code more efficiently with AI.
Teach you the Karate basics.

Since joining The Frameworks in 2004, James has formed valuable, enduring relationships with every client he’s worked with.

Today James leads many of our major client accounts and plays a key role in developing new business opportunities. He has built up extensive experience working with high-tech and professional services organisations to deliver award-winning campaigns and content.

When he’s not in the office, James keeps himself busy overseeing two of his most important projects – his daughters Isla and Rae. And when it’s the season, you’ll find him carving up the ski slopes.

Challenge James to
Lead your next award-winning project.
Take a run at a black slope.

Ross is a senior member of our design team, creating new visual identities for a range of clients and industries. Before he joined us, Ross worked for a close-knit creative agency in his native Nottinghamshire, which let him hone his craft on a wide variety of projects and fueled his obsession with good design.

Outside of work hours, you’ll find Ross watching football or trying his hand at new skills – guitar, animation or illustration, to name a few. He's also a keen traveller. And, as much as he loves to discover new places, nothing beats his mum’s classic Sunday roast.

Challenge Ross to
Craft your new visual identity.
Suggest your next holiday destination.

A senior member of the design team, Rose plays a key role in generating creative concepts and outputs for all our clients. Her passion for people and telling stories is at the heart of every project, helping businesses and audiences connect and giving a voice to the smallest details (she’s quite particular about the smallest details of design, too).

A big advocate for side projects, when Rose isn't in the office she can be found illustrating birds and championing kindness and mental health. If she’s not doing that, she’s probably at the cinema.

Challenge Rose to
Design a campaign with heart.
Name the films you need to catch on the big screen.

Since joining The Frameworks fresh out of university with a degree in graphic design, David has gone from Junior Designer to Creative Director and Head of Studio at lightning speed.

David oversees all our creative output and is responsible for the core concepts at the heart of many of our clients’ brand identities and campaigns.

When he's not experimenting with AI or developing the creative vision for projects, David can be found tracking the latest weather patterns (and the latest Apple products).

Challenge David to
Show you how AI can supercharge design.
Correctly predict when it's an umbrella day.

Before joining The Frameworks, she developed her craft working as a strategist for ad agencies.

Sophie studied English Literature at UCL and is a writer. Her ability to tell stories really puts the creative into creative strategy, and it’s pretty handy for stakeholder management.

When she isn’t working on her novel, Sophie is an avid reader and can often be found catching up on the latest must-see TV.

Challenge Sophie to
Rewrite your brand story.
Recommend your next culture hit.

Nick manages all things digital at The Frameworks including website and microsite builds, CMS migrations and digital rebrands.

Working with multiple teams from strategy to development, Nick skillfully streamlines the processes that get these projects up and running and out into the world. And he’s always on hand to share digital tips and tricks with fellow Frameworkers.

Nick’s not just agile when it comes to managing projects – he's also an avid volleyball player and a determined Spanish student.

Challenge Nick to
Make your technical project flow.
A game of volleyball.

A native South African, Dale joined The Frameworks in 2013 after living in the UK for a decade. From Head of Production to PM Director to Operations Director, Dale has worn many hats over the years – but ultimately, he's our studio fixer. He makes sure all projects flow as seamlessly as possible and that all Frameworkers have what they need to complete great work.

Family is at the heart of everything Dale does. When he's not working, you'll find Dale watching his daughter perform at dance festivals. He's also partial to a true crime documentary and enjoys playing golf, a passion he never tires of.‍

Challenge Dale to
Keep projects running smoothly.
A game of golf.

Ashleen is a designer whose true passion is for animation. She draws on her wealth of experience and creative flair to bring our projects to life, literally. Well, at least digitally.

Ashleen’s impressive portfolio includes work for Nike and Converse, where she first got a taste for animation. She came to The Frameworks to hone her skills and is now working on adding a 3D animation string to her creative bow.

When she’s not head-down on creative pursuits, Ashleen can be found filling her mind with inspiration at galleries all over London or getting in some gig action to fuel her love of music.

Challenge Ashleen to
Put your ideas in motion.
Give you the heads-up on London’s must-see art exhibitions.

Charlotte joined The Frameworks from the world of journalism, having written for the likes of the Financial Times and i-D Magazine.

After studying languages at the University of Oxford, she knew that words had to be at the root of her career. For Charlotte nothing beats the feeling of finding the right way to express the details of a topic clearly, but also make it pop.

Outside of the office, you’ll probably find her hunkered down with a book, watching foreign films or mooching around her local park with a coffee in hand.

Challenge Charlotte to
Tell your brand’s story with heart.
The latest word game.