What should our programmes share in a brand identity?
Your programmes should share a recognisable visual system, with defined variations that make each programme's role clear.
Read moreRelated programmes, platforms and businesses need identities that show what makes them different while keeping their connection to the wider organisation clear. The choices about names, shared design elements and room for variation affect how audiences recognise each part and understand who stands behind it.
Your programmes should share a recognisable visual system, with defined variations that make each programme's role clear.
Read moreA shared purpose and coordinated visual identity should link your platform's capabilities to the expertise of the company behind it.
Read moreA meaningful link to your parent brand's naming heritage should connect the new business to its foundations while expressing its own role.
Read moreYour innovation centre can stand out through a more creative visual language derived from recognisable parent-brand elements.
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